Discover the Power of Marketing Automation
With LianaAutomation, you can implement marketing actions based on your customer data to grow revenue. Connect and utilize all your data for multichannel marketing efforts: automate tasks, save time, and deliver tailored experiences. Create campaigns for lead generation, customer engagement, and various other purposes – by yourself or with the help of our experts.
LianaAutomation is the first and only WordPress content personalization tool available on the market. Create personalized site views based on your customer segments to improve your website experience.
Introduction to Marketing Automation Platform LianaAutomation.
The Numbers Speak for Themselves
Our platform has hundreds of happy users from companies to government organizations. Users especially appreciate the comprehensive features, friendly customer service, and ease of using the software.
Customers
600+
NPS for marketing automation as a service
86
Effectiveness over a traditional email campaign
+ 500%
Customer's grade for support services
4.5/5
Capterra
4.3/5Join This Crowd
Automate Content in Multiple Channels
With LianaAutomation, you can collect and utilize first party data for multi-channel marketing efforts. Capture data from e.g. your website or online store, social media channels, or CRM.
Use the data you possess to create workflows that consist of newsletters, SMS messages, Paid Ads, mobile app push notifications, and more or utilize it for website content personalization. This way, you'll reach your customer in multiple channels, always at the right time.
Ensure Data-Responsible Marketing with LianaAutomation
With our tool you own the data. This makes it easy to ensure that your marketing efforts are not compromising your own or your customers’ data security, and they comply with EU’s data security regulations. We will never give your data to third parties.
At Liana, we take care of data security in various ways and our processes comply with GDPR through technical and organizational actions, so you can be sure that things run smoothly and your data is kept responsibly.
Next-generation personalization tool
Liana has joined forces with Evermade to bring the next-generation WordPress content personalization tool. The tool is based on the data you own - making the personalization features on the automation solution more powerful than ever.
With this new solution, you can utilize segments created in LianaAutomation on the WordPress website to personalize both text and media content based on these segments. Show relevant content to your website visitors based on their interests, behavior, or buying history.
Get the Assistance You Need to Bring Results
We teach you to use our tool, so you can enjoy the benefits it brings as quickly as possible and create efficient workflows for various purposes easily. You can also have Liana's experts plan and implement campaigns for you.
Get an easy start with us
Jumping into the world of marketing automation is easy with us: we teach you to use the software, and you can utilize ready-made templates of the tool when building your first workflows.
More results with less work
Market cost-effectively and reduce the manual work required for various marketing actions. Once your workflows and messages are built, you can let the tool take care of the work and focus on other tasks.
Achieve measurable results with our experts
Let Liana's experts help you get the most out of marketing automation. We help you turn your wishes and goals into concrete marketing actions and achieve measurable results as an additional service.
What I particularly appreciate is the time we are able to save with LianaAutomation. Now our students receive all the important information as soon as they register, and their integration into the school is as smooth as possible.
Use Cases
Our platform offers efficient solutions for lead generation, improving digital customer experience, building successful workflows for your online store – and many other use cases. If the use case you are looking for is missing from the list below, contact us to discuss your needs.
Expand from digital marketing to printed materials by adding a trigger for an automated print campaign into your automation chain.
You can automate orders and deliveries for printed materials and order individual or recurring deliveries.
LianaAutomation offers versatile automation options for online merchants. Send effective upselling and cross-selling content to your customers, such as product notifications, shopping cart reminders, and messages to activate passive customers.
We offer ready-made integrations to several eCommerce platforms and also build customized integrations based on your needs.
You can automate almost all event marketing from invitations to thank you letters and feedback surveys.
You can also easily collect sign-ups, target newsletters to event visitors, collect marketing consents during event communications, and automatically export consents to the tool.
Identify prospects, gather information about their activities and needs, and convert website visitors into customers.
Generated leads can automatically be added to lead nurturing campaigns, aiming to guide them toward customership.
Add push notifications and in-app messaging into your campaigns. This way, you can nurture leads and follow your customers along their journey on all screens.
Our tool can be natively integrated into mobile apps, becoming the backbone of your mobile strategy.
Ensure a great customer experience with onboarding campaigns.
Make sure that all customers have the same information about your offering, and get to know which of your other products a customer might be interested in next.
LianaAutomation enables sending automated WhatsApp messages as part of your automation chains. All conversation data is stored in the automation tool instead of being saved only in the messaging app. With automated WhatsApp messages, you can, for example, increase the visibility of your campaigns and remind the recipient of upcoming events.
Integrate With Tools You Use on a Daily Basis
You can integrate our software with the tools you want to import data from into your campaigns. LianaAutomation has a native integration to other Liana®Cloud tools. We also offer several ready-made integration add-ons to CRM systems, eCommerce platforms, and other solutions.
If you are looking for more complex custom integrations, let us know. Our specialists do all the legwork for you – every integration is made in-house.
Overall, we estimate that communications through marketing automation has had a positive impact on the growth of our products.
Frequently Asked Questions about Marketing Automation
Marketing automation enables the automation of repetitive marketing actions, such as email messages, mobile app push notifications, or WhatsApp messages. With automation technology, you can gather and integrate data from other channels and utilize it in various marketing campaigns.
Implementing marketing automation is easy with the right partner and platform. First, determine what are your goals and what you want to achieve with marketing automation to help you choose the right platform. With LianaAutomation, you don’t need to have the technical knowledge, and starting to use the tool is low effort – we will do the heavy lifting for you.
If you feel like you don’t know where and how to start, read our article to learn more about how to get started with marketing automation.
Marketing automation, among other things, increases marketing efficiency and ROI, aids in targeting your marketing messages, and leveraging data from various sources. It improves customer experience, generates more leads, and overall, is a cost-effective marketing tool.
Marketing automation is important for many reasons, as it offers multiple benefits to businesses looking to streamline their marketing efforts. Read our article to find out what marketers think are the most important benefits of marketing automation.
Marketing automation can be used for:
- Sending automated print campaigns,
- eCommerce automations,
- Automating almost all event marketing from invitations to thank you letters,
- Generating and nurturing leads,
- Mobile app push notifications,
- Onboarding automations, and
- Automating WhatsApp messages.
Read our article to discover 5 ways to use marketing automation and how marketing automation can benefit your business.
Hear What Our Customers Say About Us
Over 3,500 companies trust Liana Technologies to deliver their Marketing & PR Technology stack worldwide. Liana has customers in 29 different countries and the technology is offered in several different languages.
Dive In Our Blog for Inspiration
You can find inspiring content and useful marketing tips on Liana's blog. We regularly post new articles, infographics, videos and guides.