WEKA FACHMEDIEN GmbH is a leading B2B provider of cross-media brands for the target markets of professional electronics, automation, power engineering, electrical distribution and trade, and information and communication technology. WEKA offers high-quality content for professionals and executives with current news, technical articles, topic specials, and events.
WEKA Fachmedien has been a customer of Liana Technologies since 2018 and uses the content management system LianaCMS, the newsletter software LianaMailer and the marketing automation platform LianaAutomation for its digital customer communication.
Reasons for the collaboration
Until the cooperation with Liana Technologies, WEKA had used self-programmed tools, but their use required too much support effort.
Other aspects that convinced WEKA to work with Liana are the simple and GDPR-compliant address management in LianaMailer, the unsubscribe pages in LianaCMS, and the reliable automated newsletter dispatch with LianaAutomation.
Working together for individual solutions
WEKA's editorial teams create newsletters in which advertisements are also displayed. To simplify ad management, content calendars were created in which the planners can select and create various forms of advertising. These are positioned in the right newsletters by automated RSS feeds.
Thanks to the significantly simplified address management and the automatic deactivation of invalid addresses, the mailing lists have greatly improved in quality. This can be seen specifically in the opening rates, which have increased significantly since the use of LianaMailer. In addition, the various content creators are satisfied with the drag & drop editor, which is particularly convenient and simplifies the creation of newsletters.