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Digital communications for hospitality

Digital marketing to help hotels dominate the industry

Targeted advertising campaigns, automated newsletters and segmentation of different target groups are the bedrock of effective online marketing in the hospitality industry. Liana®Cloud offers digital solutions hoteliers can rely on. Our tools can be seamlessly integrated with your booking system or other platforms to maximize your results.

Green plants in a room

Hotels all over the world love working with us:

Create state-of-the-art newsletters and landing pages to increase bookings

The visual style of your newsletters creates first impressions about your hotel. Utilize Liana’s email marketing tool for creating appealing newsletter templates with our easy-to-use Drag&Drop editor. Complement your emails with a landing page to reach your ultimate goal – collect bookings. 

Man using a mobile device in a restaurant

Send personalized automated emails to make your guests shine

With marketing automation, you can exceed customer expectations and send out-of-the-box emails to wow your guests before arrival. Depending on their interests, you can shoot an automated email about sightseeing and weather information, offer SPA services or upsell room upgrades.

Utilize our marketing automation solution to combine guests’ data from different sources, such as your website, booking platform, email marketing tool and others. Based on the collected data, you can create different segments and target your guests with timely emails, such as welcome messages or seasonal offers.

Small plant decoration and book on the table in hotel spa

Reach out to new target groups

Ever thought of widening your target group? Travellers staying overnight for sure play an important role in your business, but with the right marketing you could attract even more visitors. Why not offer brunch packets for people living nearby your hotel? Or open the doors of your spa for a bigger audience? Liana has the right tools on hand to segment different target groups and attract them with customized individual messages.

“Liana's email marketing solution is an easy-to-use, simple, and flexible tool. For us, having the newsletter tool and the landing page module in the same platform is important and helps us to achieve good results, generate leads and create strong bonds with our guests.”

Cyrine El Klifi
Digital Marketing Executive, AccorHotels

Make them come back with hyper-targeted marketing

After their stay, you want to make sure your hotel is the first one they think of when planning future travel. With Liana’s marketing automation solution, you can send personalized miss-you emails or even create a retargeting Google ad campaign encouraging them to make a new booking.

How can we help you?

Our tools are made to custom fit your individual marketing needs. Get in touch with our team of experts and get to know how we can help you solving your digital marketing challenges.

Contact us