Newsroom
AI helps you to measure your communications and target your content
Our new Liana™ PR Cloud communications entity includes an AI feature that can, for example, determine the tone of news or online discussions according to the examples given to it.
28.12.2018
New from Liana Technologies: Google Ads Integration
We are delighted to announce our Google Integration that helps marketers take the most out of the multichannel data and create effective Google Ads campaigns.
21.09.2018Liana's press releases
Personalized and data-driven email marketing drives hotel revenue: Liana Technologies helps AccorHotels optimize customer experience
16.01.2019, 07:30Personalization and cross-channel data are huge factors in email marketing and are likely to become even more important during the next years. This means that companies need to optimize their email ma...
Liana Technologies brings Google AdWords services into its Marketing Cloud software
29.04.2018, 12:00Digital marketing and communications software company Liana Technologies has enriched its Marketing Cloud services with a new integration to Google AdWords. Marketers can now manage their Google adver...
Liana Technologies goes to the EBA grand final - named as the National Winner for Finland in its award category
19.03.2018, 05:40Liana Technologies has been chosen as the National Winner for Finland in Customer and Market Engagement category. The company will continue to the final stage of European Business Awards where the Eur...
Industry media monitoring
The Realization It Was Leadership You Were Chasing All Along.
07.01.2019, MediumY ou go from job to job, business to business searching for that thing you’ve been looking for. You don’t quite find it and you keep searching. For some of you, you realize what has taken many of us...
Canaccord upgrades Google parent Alphabet to buy on expectations for strong digital ad sales
03.01.2019, MarketWatchCanaccord upgraded Alphabet Inc. stock GOOGL, 2.77% GOOG, 2.85% to buy from hold on Thursday, and said it expects the Google parent to benefit from continued growth in digital advertising. The U.S. ...
Not Everyone Can Build a Digital Ad Business, Plus Debating Radical Transparency
19.12.2018, Harvard Business ReviewYoungme Moon, Felix Oberholzer Gee, and Mihir Desai discuss Verizon’s write down on Oath (Yahoo, AOL) and the challenges with building a digital advertising business. They also debate the notion of Ra...
FreakOut Holdings acquires video monetization firm Playwire
17.12.2018, VentureBeatJapan’s FreakOut Holding s has acquired Playwire , an internet video company that provides free and paid video players for independent video publishers. Tokyo based FreakOut Holdings is a digital adv...
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