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SURVEY: A recent study by Liana Technologies reveals that only 11% of marketers measure the ROI of email marketingLink opens in a new tab
In early 2021, Liana Technologies conducted a survey about the current state of email marketing. The international survey was answered by 240 marketing and communications professionals from six differ...
Liana Technologies arrives in the Brazilian market to provide state-of-the-art media monitoring and press release distribution servicesLink opens in a new tab
Liana Technologies, a European SaaS company with over 15 years of experience in offering marketing and communications professionals high-quality and user-friendly digital marketing and communications ...
Liana Technologies partners up with Pipedrive to offer full-scale sales & marketing solutionsLink opens in a new tab
Software service provider Liana Technologies has commenced as a Pipedrive Elite partner offering Pipedrive Customer Relationship Management (CRM) system to its clients. The company is also integratin...
SURVEY: Liana Technologies’ research reveals that marketing automation is still lacking know-how in organizationsLink opens in a new tab
At the end of 2019, Liana Technologies conducted a survey on the prevalence of marketing automation and its benefits and challenges. The international survey was answered by 331 marketing and communic...
The tone of an article or a mention on social media (positive, neutral, or negative) is used to analyze the overall tone in which the organization is talked about by the media or on social media. Learn more about media analysis terminology 👉 https://www.lianatech.com/resources/blog/media-analysis-terminology.html
Do you know what the term Share of Voice means in media analysis? 💬 It's a comparison between companies (usually competitors), and it especially focuses on the visibility of these organizations 🗣 Learn more 👉 https://www.lianatech.com/resources/blog/media-analysis-terminology.html
How to write a winning press release and get it published? 💭 Join us with The Quick Word Company and LEVEL3 Singapore to learn tips for writing press releases that will get your brand, product or service noticed. Time: June 24th, 3:00 PM (HKT) Register: https://events.lianatech.com/address-the-press--how-to-write-a-winning-press-release
Liana wishes happy pride month! But it’s important not to diminish the need for equal rights, true acceptance, and the right to love to one month a year 🏳️🌈
We're now looking for a Digital Marketing Specialist to join the team of marketing professionals in the Liana®Services unit. You'll be working directly with our priority customers, located in the Middle East. Learn more 👇 https://careers.lianatech.com/jobs/1219161-digital-marketing-specialist #lianacrew #lianatech
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AI Helps You to Measure Your Communications and Target Your Content
Our new Liana™ PR Cloud communications entity includes an AI feature that can, for example, determine the tone of news or online discussions according to the examples given to it.