Newsroom
AI helps you to measure your communications and target your content
Our new Liana™ PR Cloud communications entity includes an AI feature that can, for example, determine the tone of news or online discussions according to the examples given to it.
28.12.2018
Liana Technologies and Google Ads Integration
We are delighted to announce our Google Integration that helps marketers take the most out of the multichannel data and create effective Google Ads campaigns.
21.09.2018Liana's press releases
Personalized and data-driven email marketing drives hotel revenue: Liana Technologies helps AccorHotels optimize customer experience
16.01.2019, 07:30Personalization and cross-channel data are huge factors in email marketing and are likely to become even more important during the next years. This means that companies need to optimize their email ma...
Liana Technologies brings Google AdWords services into its Marketing Cloud software
29.04.2018, 12:00Digital marketing and communications software company Liana Technologies has enriched its Marketing Cloud services with a new integration to Google AdWords. Marketers can now manage their Google adver...
Liana Technologies goes to the EBA grand final - named as the National Winner for Finland in its award category
19.03.2018, 05:40Liana Technologies has been chosen as the National Winner for Finland in Customer and Market Engagement category. The company will continue to the final stage of European Business Awards where the Eur...
Industry media monitoring
5 digital marketing courses on sale for Memorial Day weekend
26.05.2019, World Pro NewsDigital marketing is one of the most sought-after, valued skills today. Period. (No disrespect to all the coders out there, of course.)
These 9 courses can turn you into a digital marketing pro—and they're on sale for $15
25.05.2019, Next Web, TheOnline selling has expanded in so many different directions that it’s tough to define exactly what digital marketing actually means anymore. SEO, content distribution, ad servicing, email marketing—th...
Digital Advertising: Spending Breaks A Monumental Barrier
25.05.2019, International Business TimesIt’s one of the oldest maxims in advertising—wherever the eyeballs are, the dollars will follow. Almost everyone in the mobile advertising industry knew this day was coming. In what’s being described...
Digital Remedy Names David Zapletal To C-Suite Title
24.05.2019, MediaPostDigital Remedy, a digital marketing technology company, has named David Zapletal as chief innovation and media officer, a newly created C level position. Zapletal, a member of Digital Remedy board si...
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