Newsroom
AI helps you to measure your communications and target your content
Our new Liana™ PR Cloud communications entity includes an AI feature that can, for example, determine the tone of news or online discussions according to the examples given to it.
28.12.2018
Liana Technologies and Google Ads Integration
We are delighted to announce our Google Integration that helps marketers take the most out of the multichannel data and create effective Google Ads campaigns.
21.09.2018Liana's press releases
Personalized and data-driven email marketing drives hotel revenue: Liana Technologies helps AccorHotels optimize customer experience
16.01.2019, 07:30Personalization and cross-channel data are huge factors in email marketing and are likely to become even more important during the next years. This means that companies need to optimize their email ma...
Liana Technologies brings Google AdWords services into its Marketing Cloud software
29.04.2018, 12:00Digital marketing and communications software company Liana Technologies has enriched its Marketing Cloud services with a new integration to Google AdWords. Marketers can now manage their Google adver...
Liana Technologies goes to the EBA grand final - named as the National Winner for Finland in its award category
19.03.2018, 05:40Liana Technologies has been chosen as the National Winner for Finland in Customer and Market Engagement category. The company will continue to the final stage of European Business Awards where the Eur...
Industry media monitoring
Learn the ins and outs of digital marketing for just $35
19.07.2019, Next Web, TheAsk any 13 year old if they’re a social media expert and you’re likely to hear a loud, fast, confident affirmative. And in their own way, they’re probably right. If social media was all about firing o...
Thousand Oaks Data Firm Acquires Marketing Agency
19.07.2019, San Fernando Valley Business JournalThousand Oaks data firm Giant Partners has acquired marketing agency Worxstudio to move into the data driven digital marketing business, the company announced Thursday. Worxstudio is also located in ...
Digital ad spend: Paid search continues to dominate in 2019 - ClickZ
18.07.2019, ClickZA May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, and publishers. Marin Software surveyed nearly 500...
SCN delivers digital ads to UK FTA audience
15.07.2019, Advanced TelevisionSports Channel Network (SCN), the UK based Free to Air OTT channel, has become the first sport channel to deliver digital advertising to a free to air broadcast audience using the Google Ad Manager pl...
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