liana marketing automation mobile device

Exceed your customers’ expectations with marketing automation

With our marketing automation platform, you can transform your customer data into bite-sized portions and timely actions. Find out what your customers really need – and rush in when they show interest by approaching them with well-targeted marketing messages in multiple channels. Our platform is scalable – we work with small businesses, medium-sized enterprises, as well as B2B and B2C sectors.

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Generate sales-qualified leads

Collect required data from your prospects by offering downloadable content or through a newsletter subscription, and transform your website visitors into leads. By utilizing the lead scoring function, you can give the most engaging leads a score and bring only warm leads to your sales team.

Don’t let your leads cool down

With the right automation workflows, you can nurture your leads and take steps towards customership. Our marketing automation technology allows you to hold on your leads by creating hyper-targeted workflows and approaching your lead in multiple channels.

Turn your customers into brand advocates

Marketing automation helps you drive repeat purchases and lifelong customer advocacy. Our platform contains all you need to create customer loyalty campaigns to give your clients a reason to stick around.

Example of Liana marketing automation workflow

Create automation workflows of different complexity

The tool is also suitable for out-of-the-box email automations tailored specifically for your needs. For example, the platform can fetch the data from your booking system and send automated emails to your event registrants.

No matter if you are thinking of customer onboarding automations for new customers, shopping cart reminders for your online shop or up- and cross-selling campaigns for existing customers, our tool perfectly works for any kinds of automations.

Example snapshot from Customer Data Platform in Liana Marketing Automation Software

Take a deep dive with a single customer view

A Customer Data Platform (CDP) within our marketing automation software pulls data from various sources and creates a unified customer profile. This allows marketers to make more meaningful conclusions and predict future customer behavior.

Deliver timely content with accuracy

With our marketing automation platform, you can create a series of drip campaigns based on a customer's history and behavior. Utilize drip campaigns to activate customers exhibiting low product engagement or to promote complementary services.

Abstract illustration of mobile marketing automation

Automate across mobile

Mobile is not just responsive layouts. Leverage mobile marketing automation for push notifications or in-app messaging. This way, you can nurture leads and follow your customers along their journey in all screens. Liana®Cloud event collection and functionality can be natively integrated into mobile apps, becoming the backbone of your mobile strategy.

Liana marketing automation with Google Ads integration

Automatically target your audience with Google Ads

Our Google Ads integration lets you effectively utilize multichannel marketing data and use it for remarketing. Our unique approach allows you to create similar audience from your current customer segments and target them with hyper-targeted advertising. Find the most promising advertising audiences, such as newsletter clickers or website visitors and retarget them with timely and personalized ads. No more need to spread out between various tools as your Google Ads campaigns can be created within our marketing automation tool.

Examples of custom integrations with Liana marketing automation software

Integrate with tools you use on a daily basis

The platform can be synced for instance to major CRM and e-Commerce solutions. We also offer native connection to Liana®Cloud tools and are always ready to roll up our sleeves for more complex custom integrations. Our specialists do all the legwork for you – every integration is made in-house.

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Get in touch with our experts to learn how Liana®Cloud Marketing Automation can boost your business with over 400% ROI. We'll tell you how.

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Liana®Cloud is the Technology Stack for Marketing Teams

With Liana®Cloud, we offer you the right solutions for everything you need in your digital marketing and communications. All Liana® tools are integrated with each other and made to custom fit your individual marketing needs. Liana®Cloud powers your marketing and communications team with a single-sign-on platform that takes the data-driven marketing to the next level with no integration or IT headache.