Marketing automation
Turn customer data into revenue with LianaAutomation, a powerful marketing automation platform that delivers perfectly timed, data-driven marketing campaigns.
Seamlessly integrate and utilize data for multichannel marketing, from personalized WordPress website experiences to highly targeted campaigns.
Drive more high-quality leads, increase customer engagement, and maximize upselling and cross-selling with smart marketing automation workflows – independently or with the help of our experts.
Utilize customer data effectively: With LianaAutomation, you can create customized, targeted campaigns based on customer data for different audience segments. You can also automate customer segmentation.
Multichannel campaigns: Create campaigns that reach your target audience across multiple channels. Integrate newsletters, WhatsApp messages, and website personalization into the same marketing automation workflows.
Optimizing upselling and cross-selling: By leveraging LianaAutomation, you can better identify your customers' needs and make the most of upselling and cross-selling opportunities.
LianaAutomation Pro: Easy way to start marketing automation. Starting from $320 USD/month.
LianaAutomation Business: Professional's choice for marketing automation. Starting from $500 USD/month.
LianaAutomation Enterprise: Marketing automation for advanced use with integrations across multiple data channels. Request quote!
Explore the pricing in more detail, including options in various currencies. The prices also include the LianaMailer email marketing tool. You can further streamline the start of using LianaAutomation by purchasing onboarding training.
LianaAutomation
Automate and personalize content
How LianaAutomation boosts your marketing?
Data-driven marketing actions
Harness your customer data to drive smarter, automated marketing. With LianaAutomation, you can automate segmentation, create personalized campaigns based on real-time behavior, and optimize engagement with data-driven marketing automation workflows.
Customer journey automation
Reach your audience through email automation, SMS, WhatsApp, website personalization, and paid ads – all in one marketing automation platform. LianaAutomation is a customer journey builder that enables seamless workflows to engage leads and drive conversions.
Lead generation made easy
Boost lead generation by combining marketing automation with sales automation. Identify upselling and cross-selling opportunities, detect churn risks early, and act with personalized workflows, whether you're scaling globally or optimizing lead generation locally.
Marketing automation fueled by detailed customer data
Turn customer data into campaigns, and campaigns into more data
With LianaAutomation, you can integrate customer data from multiple sources into your marketing automation platform and run effective omnichannel campaigns.
At the same time, your campaigns continuously generate new data, enriching your existing datasets for even better results.
- Integrate customer data from various sources into your marketing automation tool
- Segment audiences based on real-time behavior
- Personalize campaigns for specific customer segments
- Leverage campaign data to update and enhance customer profiles automatically
What can you do with LianaAutomation?
With LianaAutomation, you can automate…
- Email automations
Send personalized emails at the right time. - WordPress website personalization
A/B test and customize website content for your target audiences. - E-commerce automation
Improve conversion rates and enhance customer experience. - Paid advertising
Target ads based on automation segments. - SMS & WhatsApp messages
Deliver targeted messages directly to customer phones. - Print advertising
Integrate print campaigns into your digital customer journey.
Build high-performing marketing campaigns
With a marketing automation tool, you can reach new customers and strengthen relationships with existing ones.
Use LianaAutomation to create data-driven campaigns that react to customer behavior in real time. As a customer journey builder, it enables you to seamlessly integrate multiple marketing channels, such as email automation, SMS, and WhatsApp.
You can also score leads based on their behavior and send automated notifications to sales teams about prospect activity.
WhatsApp automation for smarter customer journeys
Include WhatsApp messaging in your marketing automation workflows and reach your audience on one of the world’s most popular communication channels.
With LianaAutomation, you can send automated WhatsApp messages at the right time in the customer journey, whether you're boosting campaign visibility, sending reminders or supporting onboarding.
Utilize WhatsApp conversation data in your automation campaigns to enable smarter segmentation and deliver personalized, consistent communication across all channels.
Email automation to streamline communications
Run timely, targeted marketing and automate recurring messages, such as order confirmations, using a marketing automation tool.
Attract new customers, nurture existing relationships, and guide leads toward a purchase decision. Reduce manual workload by leveraging efficient email automation.
WordPress website personalization to enhance customer experience
LianaAutomation enables new opportunities for WordPress website personalization and creating dynamic website content views based on customer data.
Deliver more relevant and engaging content, improve conversion rates, and strengthen customer relationships. With LianaAutomation, you can be among the first to implement digital marketing automation for website personalization.
Ecommerce automation for better results
Improve your online store’s conversion rates and customer experience with a marketing automation platform. Send updates, collect product reviews, trigger cart reminders, and re-engage passive customers automatically.
Extend campaigns to print marketing
Take your marketing automation workflows beyond digital. Automated print campaigns help you reach audiences who don’t engage with newsletters or other online messages, broadening your multichannel strategy.
Boost Google Ads with automation data
Lower ad spend and improve results by targeting paid ads with insights from your marketing automation platform. LianaAutomation lets you build segments for lead generation and direct your ads to the most promising prospects.
Marketing automation pricing
The price of the LianaAutomation package includes the newsletter tool LianaMailer.
See detailed pricing information on the pricing page.
Pro
An easy way to start marketing automation.
The package contains three automation chains.
The LianaAutomation package includes also LianaMailer.
-10 % discount for annual subscription
- Automation workflows
- Automated email marketing
- Lead scoring
- Individual email templates
Business
Agile and easy-to-use tool for data-driven marketing automation in multiple channels.
The package contains unlimited automation chains.
The LianaAutomation package includes also LianaMailer.
-10 % discount for annual subscription
- SMS messaging
- API Access
- Dedicated Customer Success Manager
- Integration add-ons
- Google Ads advertising
Enterprise
Multichannel marketing automation for heavy user and multiple data channel with custom integrations.
The package contains unlimited automation chains.
The LianaAutomation package includes also LianaMailer.
-10 % discount for annual subscription
- Google Looker Studio integration
- Custom reports
- Single sign-on
Need help getting started with LianaAutomation?
Make your onboarding smoother with our setup training and starter materials to help you get the most out of the marketing automation platform from day one.
Onboarding Pro
The onboarding includes
- an initial meeting
- definition of automation use cases
- one customized template message for the client
- implementation of one customized automation workflow for the client
- two training sessions (basic functions and advanced usage).
From
$2680 USD
Onboarding Business
The onboarding includes
- an initial meeting
- definition of automation use cases
- one customized template message for the client
- integration of two external data sources (e.g. websites) into the automation environment
- implementation of two customized automation workflows for the client
- project review/closing meeting
- two training sessions (basic functions and advanced usage).
From
$4810 USD
Onboarding Enterprise
A fully customized onboarding package tailored specifically to your needs.
Trusted by 600+ organizations worldwide
LianaAutomation is used by hundreds of satisfied users, including businesses, associations, and public sector organizations.
Customers especially value the platform’s ease of use, versatile features, and responsive support.
LianaAutomation customers
600+
NPS
72
Customer support rating
4.5 / 5
Capterra rating
4.4
Outsource marketing automation to our experts
Let Liana's experts help you get the most out of your marketing automation. We'll help turn your wishes and goals into concrete marketing actions and achieve measurable results.
Service is subject to an additional fee.
Secure and compliant marketing with LianaAutomation
With LianaAutomation, you stay in full control of your data. Your marketing activities remain compliant with local data protection laws, while ensuring your customers’ information is handled with care.
We never share your data with third parties.
Our marketing automation platform is built with data security in mind and is designed to support GDPR and other local privacy regulations through both technical and organizational measures. You can count on smooth operations and responsible data handling at every step.
Hear What Our Customers Say About Us
Over 3,500 companies trust Liana Technologies to deliver their Marketing & PR Technology stack worldwide. Liana has customers in 29 different countries and the technology is offered in several different languages.
Dive in our blog for inspiration
You can find inspiring marketing automation content and useful marketing tips on Liana's blog. We regularly post new articles, infographics, videos and guides.
Leave us a message
Frequently Asked Questions about Marketing Automation
Marketing automation enables the automation of repetitive marketing actions, such as email messages, mobile app push notifications, or WhatsApp messages. With automation technology, you can gather and integrate data from other channels and utilize it in various marketing campaigns.
Implementing marketing automation is easy with the right partner and platform. First, determine what are your goals and what you want to achieve with marketing automation to help you choose the right platform. With LianaAutomation, you don’t need to have the technical knowledge, and starting to use the tool is low effort – we will do the heavy lifting for you.
If you feel like you don’t know where and how to start, read our article to learn more about how to get started with marketing automation.
Marketing automation, among other things, increases marketing efficiency and ROI, aids in targeting your marketing messages, and leveraging data from various sources. It improves customer experience, generates more leads, and overall, is a cost-effective marketing tool.
Marketing automation is important for many reasons, as it offers multiple benefits to businesses looking to streamline their marketing efforts. Read our article to find out what marketers think are the most important benefits of marketing automation.
Marketing automation can be used for:
- Sending automated print campaigns,
- eCommerce automations,
- Automating almost all event marketing from invitations to thank you letters,
- Generating and nurturing leads,
- Mobile app push notifications,
- Onboarding automations, and
- Automating WhatsApp messages.
Read our article to discover 5 ways to use marketing automation and how marketing automation can benefit your business.