LianaCEM™ - for Marketing Automation

LianaCEM™ - for marketing automation

LianaCEM™ - for marketing automation Samuli Tursas LianaCEM is a database and an automation system, an automated CRM for marketing purposes. With the help of LianaCEM marketing can be turned into targeted dialogue. Samuli Tursas CEO, Liana Technologies

LianaCEM™ is a marketing automation system and a customer information database that collects information from different digital channels. With the help of LianaCEM targeted communication can be created based on user profiles. Analytics based on customer information enables you to get closer to single web service users as relevant communication can be targeted at them: this makes the communication effective. CEM also saves company resources as the technology behind it has been automated to a large extend.

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Communication at a right time with right content

Communication at a right time with right content

Collecting and analyzing web user information isn't new - combining the analytics seamlessly with marketing tools is. 

LianaCEM creates web user profiles including information about, for example, the web users' interests and purchase history. Triggers set to a web user profile activate a marketing action if a certain aspect of the user's behavior changed or, for example, a certain time period has passed. Communication that is relevant and made in the right time is crucial in building a customer experience - with the help of CEM you can create individual messages and take a step forward in marketing for masses and different segments. 

Save company resources without compromises to marketing

Save company resources without compromises to marketing

Due to automation CEM is not only an efficient tool but also saves company resources. 

CEM is well suited for companies whose services are used by web users that differ demographically or by, for example, purchasing behavior. The need for individual and targeted communication is growing, often to such an extent that the challenge is almost impossible. LianaCEM™ is a solution to this, as it analyses the user profiles and carries out the actual marketing actions.

Got interested? Contact us and ask more about LianaCEM!

Got interested? Contact us and ask more about LianaCEM!

Contact us, we are happy to tell you more about LianaCEM.

When discussing with our experts you will get a better view on how marketing automation solutions can serve your business in the best possible way. With LianaCEM you can complement the digital marketing cloud and bring together web services, digital marketing and analytics. Contact us and we will tell you more.

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