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Digital marketing for the automotive industry

Solutions transforming the car buying experience

A seamless online experience is vital piece of the fast moving automotive industry. Potential customers search more and more information online, and make decisions based on the signals coming from several channels. Therefore companies must be present in all channels and be able to communicate in an efficient way. Liana Technologies works with major players in automotive industry offering a superior Liana®Cloud platform for managing the whole digital journey in automotive business. Liana®Cloud is a solution for major automotive brands as well as hundreds of automotive dealers and reseller-organisations. 

We have helped global players in the automotive industry improving their online marketing and enabling agile use of data-driven marketing automation.

Manage your online presence and add interactive content with a few clicks

Today, car buyers start their buying journey online. Our built-in SEO features boost your website in search engines and help a potential buyer find you faster. We design websites with the layout giving you a lot of room for creativity. You can add any type of content to engage drivers – downloadable brochures, 360° previews, customization features and many others.

Get more test drive bookings with personalised email communication

Speed is a crucial factor for car performance. The same applies to your customer communication. By sending timely email campaigns, you can generate more test drive bookings or effectively promote your special offers. Utilize Liana’s email marketing tool for creating visually appealing newsletters in minutes or add extra horsepowers to your business with marketing automation. 

"For us it was important to choose a clearly responsible company that would offer good support services. We knew that our needs would be taken into consideration in the future development of the software as well.”

Mira Welling
Brand Manager, Land Rover, Inchcape Motors Finland

Integrate with third-party tools and stay ahead of competition

Liana®Cloud platform for automotive offers ready-made integrations with various third-party solutions such as Dealer Management Systems (DMS), Aftersales platforms or CRM solutions. Collect data from different sources, and store everything in one platform. Utilize multichannel data for personalised communications or targeted sales campaigns across the channels. 

How can we help you?

Our tools are made to custom fit your individual marketing needs. Get in touch with our team of experts and get to know how we can help you solving your digital marketing challenges.

Contact us