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Read about the latest Marketing trends


We regularly post new articles, infographics, videos and guides in our blog.

Webinar Recording: Practical Use Cases of Marketing Automation

Marketing Automation - B2C Examples

How to Create a Need for Products or Services with Email Marketing

Your potential customers are not always aware of how the product or service you offer could benefit them, which creates a challenge for salespeople. Take a look at these 6 tips and learn how to use email marketing to successfully convince your potential customers that they need your product or service.

Webinar recording: How to get started with marketing automation

Marketing Automation – How to Get Started

The lack of expertise or know-how is usually the biggest challenge in utilizing automation in the initial stages. In this article, we introduce the very basic steps of marketing automation that get you on the right track quickly, yet efficiently.

Marketing automation: B2C examples (+PDF)

Marketing automation is a great asset for marketing teams, as it is a versatile technology that enables marketers to implement targeted campaigns. In this article, we will focus on marketing automation examples for B2C, and you will find at the end of your reading a PDF template, with practical workflow examples for both beginner and advanced level.

Efficient Event Communications with Marketing Automation – 6 Steps for Automating Hybrid and Online Events [infographic]

Marketing automation helps to target and schedule more efficient event communications. Automations make it possible to schedule messages beforehand and target them to certain audiences based on their participation, behavior, or other data. This allows the organizer to create automation workflows that make the arrangements easier and more efficient.

10 Marketing Trends for 2021 [video]

See what marketing trends Fanni and Emma from our marketing team predict for 2021 on this video.

The End of Third-party Cookies – How to Prepare with Digital Marketing Tools? [infographic]

Third-party cookies are soon facing their end. Google’s announcement to abandon third-party cookies in Chrome by 2022 was the last nail to the coffin. Let’s go through what is going to change from the marketer’s perspective, and most importantly: how you can prepare for the changes with digital marketing tools.

10 Marketing Trends for 2021 [+Infographic]

In 2020 the world had to take a big leap in digitalization. This means marketing and communications have to change too. In this blog article, we list 10 marketing trends for 2021 with key statistics.