100 Tips for Digital Marketing
The story of Liana Technologies started in 2005, in a tiny country called Finland in the northern part of Europe. Now our country of origin is turning 100 years old. To celebrate this, we gathered 100 tips for digital marketing.
Artificial Intelligence (AI) – 101 for Marketers
Artificial intelligence is exactly what it sounds like: the tasks that normally require a person are performed with technology that simulates human intelligence. Depending on the purpose or the company, this could mean a complex technical business solution – or a chatbot with a funny name.
Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters
As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation.
6 Ways to Generate Leads for Real Estate
Getting leads is one thing, but retaining, nurturing and closing them is another. How do you take care of your leads? How to stand out and how to offer a better online experience than your competitors?
Survey: What are the Benefits of Marketing Automation?
Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey.
6 Email Marketing Tips for Hotels
Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.
10 Most Common Misconceptions About Marketing Automation
Marketers are finally embracing the potential of marketing automation tools. But before we get to work, let's shed a few of the most common marketing automation misconceptions.
5 Questions and Answers: This Is How You Get Started with Marketing Automation (Without Any Grey Hair)
Marketing automation can be a long, distressing and expensive project – or not. We gathered five questions and tips from professionals. Are you thinking about marketing automation? Ask yourself these questions!
6 Ways to Improve Online Customer Experience in Tourism
In the first article in our series, we presented the ways to improve online experience in eCommerce. Then, we continued the discussion with the tips on how to build a superior online experience in the IT industry. In the last article in this series, we compiled the list of 6 ways to improve online experience in tourism.
6 Ways to Improve Online Customer Experience in IT
In January we dived into online customer experiences in e-Commerce. Now it’s time to take a look at the ways to build a superior online experience in the IT industry.