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Read about the latest Marketing trends


We regularly post new articles, infographics, videos and guides in our blog.

14 Reasons to Use Marketing Automation

For most of those who do professional marketing, an automation tool is either an everyday instrument or at least is on the top of the shopping list for 2017. Here are 14 reasons to take it into action!

Buying Process at a Turning Point – Do You Lead Your Customers Through the Buyer's Journey?

In March, we shed some light on the subject of omnichannel marketing in our blog. Mapping out the customer's digital journey and defining the roles of marketing channels are some of the most important elements of omnichannel marketing. This month we'll take a look at the digital buying process.

From Multi-Channel to Omnichannel Marketing

During the last year a visitor may have heard the term omnichannel marketing in the aisles of marketing trade fairs. Professionals talk about seamless customer experiences in different channels and a new way of thinking when it comes to marketing. What has changed or has anything?

O2O – How to Combine Online and Offline Customer Experience

O2O i.e. online-to-offline marketing aims to reach the customer through multiple channels exactly where they might be at a particular time. What different ways can you use to combine the online and offline customer experience?

Marketing Automation Benefits in Numbers

Marketing automation is used in a growing number of companies and many are considering it. Automation is commonly regarded as something that boosts your business and saves resources but what do the studies say? Is marketing automation worthwhile?

Marketing Automation in Practice, Part 4: Taking Full Advantage of the Existing Customer Data

Most companies continuously gather an enormous amount of data about their customers. Despite the amount of information, the big picture is often hazy – not to mention that all this data would be taken advantage of in marketing actions.

Marketing Automation in Practice, Part 3: Drip Campaigns – Step by Step Towards a Goal

Automated drip campaigns allow you to direct, teach and re-engage your customers on a longer time span. In the third part of our article series, we go through some practical examples of drip campaigns.

Marketing Automation - Creative Partner's Friend?

The amount of content production in companies grows exponentially along with automation. As content has traditionally been the creative partner's speciality, the agencies should now be experiencing a new boom. It seems, however, that the money is spent elsewhere – why?