Marketing Automation Trends 2025 – How to Master the Trends
In this article, we introduce the most important marketing automation trends 2025. We also provide practical tips for mastering the trends so that you can implement them as part of your daily work.
What on earth is omnichannel?
What is omnichannel marketing, and how does it differ from multichannel marketing? Multichannel marketing has been a staple in the marketing world for quite some time now. So, what has changed, or has anything changed at all?
Marketing Automation & CRM – the Greatest Benefits and Best Practices
The combination of marketing automation and customer relationship management (CRM) brings many benefits to marketing and sales teams and the entire company. Jump in to learn more about these advantages and how to utilize the solutions together efficiently.
8 Tips How to Personalize Your Emails
Have you ever wondered how to make your emails distinct and easy to notice? Keep on reading to learn 8 effective email personalization practices.
What is marketing automation? A comprehensive overview of the benefits, how to use it and how to get started
In this article, we take a deep dive into the world of marketing automation with practical examples, inspiring articles and how-to guides.
Marketing Automation in Practice, Part 4: Leveraging Existing Customer Data
Most companies are constantly collecting huge amounts of information about their customers, but despite the amount of data, the big picture is often missing and the information is not used in marketing activities. In this article, we take our readers through examples of marketing automation that harness existing customer data.
Marketing automation in practice, part 3: Drip campaigns - closer to your goal
Automated drip campaigns can be used to guide, educate and stimulate the customer over the long term. In the third part of this series, we'll look at concrete models for using automated drip campaigns. By reading this article, you'll learn how to use email automation effectively.
WordPress Website Personalization Tips for B2B
Marketing Automation in Practice, Part 2: How to Identify a Visitor
Marketing automation plays a significant role in the customer's journey toward making a purchase. But how can an anonymous website visitor be transformed into a customer? And how can marketing automation be utilized in this process? The answer to all of these questions can be found in this article.
Marketing Automation Strategy: Data and the Bigger Picture [With Examples]
In this article, we delve into the key elements of marketing automation, exploring how you can streamline campaigns, deliver personalized experiences, and achieve remarkable results.