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Liana public relations media solution user interface on laptop

The PR software you need for efficient corporate communications

Liana® Cloud communications package combines multichannel press release distribution, media monitoring and social media monitoring, communications analytics and artificial intelligence features. With the help of our PR & Media solution, you are able to monitor, measure and develop your communications in one place – efficiently and effortlessly.

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Manage everything in one place

Imagine you could send a press release, follow up on media coverage, monitor social media channels and report the results to your management all in one place with a single sign-on. Good news: this is possible. Our solution allows you to manage your communications as a whole and see the results it has on your organization’s visibility.

Reach the right target audience with press releases

In order to get your press release published, you need to reach the right media and journalists. Our extensive databases enable you to search for journalists based on country, industry or language and target your press releases accordingly. A team of information specialists is maintaining the databases continuously to make sure they are always up to date.

Distribute your press releases in multiple channels

With multichannel press release distribution, you make sure your story reaches big audiences. You can share your press release simultaneously to newsdesks, journalists, influencers, key opinion leaders, your company’s press room and social media channels. Just send your press release and follow up on the opening rate with real-time analytics.

Monitor your communications with the help of artificial intelligence

Media monitoring example figure

Media monitoring

Monitor your brand image, competitors and industry keywords on editorial and social media with the help of artificial intelligence. Our AI-based media monitoring tool goes through the content of your press release and searches for related news in journalistic media. This makes it easy to retrace the reach of your press releases and how much publicity you gained.

Tone analysis

The AI feature is also able to indicate the tone (positive, neutral or negative) journalists use to write about your organization and find topics you might be interested in. The tone analysis allows you to comprehend how your organization’s public image is developing – in real time.
LianaPress user interface

Showcase your content in a press room

Embedded press room serves journalists, customers and other stakeholders. In a company press room you can gather press releases, social media posts, videos and other content – all in one place. 

Group meeting portrayal of stakeholders

Manage investor relations

With our press release distribution service, you can send company stock exchange releases reliably to all needed channels according to the disclosure requirements. With the press release subscription form, you give the opportunity for your shareholders, investors and other stakeholders to get your press release straight to their email.

Liana media analyses and reports example

Analyze the results and ROI of your communications

Measure the effectiveness of your communications in real time and utilize different media analyses and reports while developing further. With our media analyses and reports, it is easy to see the results of your communications and compare your success rate to competitors and industry. You are able to subscribe the reports to your email daily or for example weekly.

People meeting in a room and working with Liana media analyses

Optimize with media analyses

Our information specialists are here for you when you need help with media analytics and data. We construct ready-made media analyses for you to see how your investments in communications have affected your brand image and publicity. You can use these analyses to report to your management and plan communications actions more accurately in the future. 

Boost communications with comprehensive press release distribution

You are able to send endless amounts of press releases, create as many monitors as you wish and get login credentials for the whole team if needed. The core benefit of our platform is its versatility – using it means no unnecessary boundaries.

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Liana®Cloud is the Technology Stack for Marketing Teams

With Liana®Cloud, we offer you the right solutions for everything you need in your digital marketing and communications. All Liana® tools are integrated with each other and made to custom fit your individual marketing needs. Liana®Cloud powers your marketing and communications team with a single-sign-on platform that takes the data-driven marketing to the next level with no integration or IT headache.
Liana Marketing Cloud