Press releases and media monitoring

Liana™ PR Cloud – for effective PR and media monitoring

Liana™ PR Cloud – for effective PR and media monitoring Antti Korpela The key element in Liana PR Cloud is the agility it brings. You are not forced to use individual and separate products when you can get everything you need in one package. Antti Korpela Business Director, Liana Technologies

Liana PR Cloud is a communications entity that combines multichannel press release distribution, editorial and social media monitoring, media analytics and artificial intelligence. It enables you to target and send press releases to specific recipients, monitor your brand, competition and industry, as well as measure the effectiveness of your communications. Artificial intelligence creates real-time and concrete reports and analyses that allow you to see how your message is received in journalistic and social media.

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Liana PR Cloud service packages

Liana PR Cloud consists of press release distribution service LianaPress and media monitoring service LianaMonitor, as well as customizable communications solutions according to the customer.

See the main contents of our communications packages and, if necessary, ask us for more information!

Professional 

Professional PR solution for local or regional businesses and NPOs with few products or services.

  • National distribution of press releases
  • Continuously updated media database
  • Search engine and LianaPress portal visibility
  • Brand, competition, industry and social media monitoring
  • Unlimited press releases, monitors and number of users
  • Comprehensive press release and monitor analytics
  • Mobile app for real time media and social media monitoring

Business 

A comprehensive communications entity for professional communicators and marketers in multi-location businesses in highly competitive markets.

  • Professional package services, in addition:
  • International press release distribution and media monitoring
  • AI-based semantic analysis and tone analysis for hits
  • Weekly and monthly media analyses and reports
  • News summaries in monitor reports
  • Embedded newsroom with customer logo and color scheme

Enterprise

Full-service platform for large businesses in global competitive markets requiring customized services.

  • Business and Professional package services, in addition:
  • Analysis reports by an analyst monthly/quarterly/annually
  • Going through the reports together with an analyst
  • Stock exchange release distribution
  • Possibility to utilize service interfaces (API)
  • White label hit and analysis reports
  • Customized embedded newsroom with inline editor

Artificial intelligence helps you measure communications

Artificial intelligence helps you measure communications

Media monitoring that is enriched with AI handles data collecting and analyzing for you. 

  • AI-based media monitoring picks up the news and discussions that interest you and compiles visually clear reports and analyses of the monitoring results.
  • You don't need to use long keyword optimization for media monitoring because AI can interpret syntactic and semantic structures and find the news you want according to a theme.
  • AI creates profiles of journalists and key opinion leaders and tells in which tone they write about your organization and themes you are interested in. Tone analysis helps you to monitor the development of your brand image in real time and target your communications even better to the recipients you want to reach.

Comprehensive press release distribution service for communications professionals

Comprehensive press release distribution service for communications professionals

As Liana PR Cloud's customer you have access to an extensive media database which is meticulously maintained by a team of information specialists.

  • All the press releases published through our service are distributed straight to journalists', newsdesks' and bloggers' emails, the LianaPress portal, as well as social media channels and your own newsroom.
  • From the service analytics, you can monitor which journalists read your releases and see their open rates.
  • We have comprehensive databases of Northern and Central Europe, Baltic States, the Middle East, the United States and Asia.

Got interested in Liana PR Cloud?

Got interested in Liana PR Cloud?

If you are interested in effective PR and media monitoring, don't hesitate to contact us. 

You can talk more thoroughly about the content of our service packages with our experts and together choose which communications entity would best suit your organization's needs.

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Liana Technologies has more than 3500 customers worldwide

IKEA

IKEA

Ikea is a worldwide furniture shop.

Samsung Group

Samsung Group

Samsung is an international company that is known for its consumer electronics.

ABB

ABB

ABB is a multinational corporation headquartered in Zurich, Switzerland, operating mainly in robotics and the power and automation technology areas.

GlaxoSmithKline

GlaxoSmithKline

GlaxoSmithKline is a British pharmaceutical company that was founded in a merger in 2000. GSK is one of the largest pharmaceutical companies with global operations.

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