Swiss-Belhotel International is an international hospitality company providing a unique fusion of Swiss hospitality and professionalism and Asian passion and service to their guests. The company is managing properties globally in 19 countries.
Upgraded email marketing tool
Swiss-Belhotel has been using LianaMailer since 2019. Ayu Kartika Sari, the Group Manager for Digital Marketing for Swiss-Belhotel International is handling email marketing for the group’s hotel properties globally. She is using the solution for email campaigns and internal newsletters.
Their marketing team previously used a free email marketing tool that was included in their CMS tool. The problem with the previous tool was that it only focused on the website cms so the usability and features were limited with very basic functionalities.
The solution didn’t include reporting or analytics so the email campaigns were tracked and reports created in a separate tool. It was also not possible to clean up the email marketing database with the tool.
Swiss-Belhotel also started to utilize LianaMailer's landing page feature to create campaign-specific landing pages and sign-up forms. This way the lead magnet and the mailing solution are combined in the same system making it easy to track the campaigns and grow the contact list for email campaigns.
Features supporting the growth and unmatched support
Everything starts with the usability of the tool. Ayu is handling email campaigns for over 70 properties in different regions and it’s a lifesaver to be able to build newsletters and change the layouts easily with LianaMailer’s drag-and-drop editor.
Swiss-Belhotel utilizes A/B testing and newsletter reports to improve their campaign performance.
It's the small things that make daily work smoother when handling multiple properties. Ayu is happy that with LianaMailer it’s easy to import and export databases, move elements around, easily add external links and the newsletter is ready to go.
“Since nowadays majority of receivers are reading their email on mobile, for us it’s a must to have the newsletters mobile responsive”, Ayu says.
Most importantly Ayu finds it valuable that with the report and analytics, they can keep improving the newsletter campaigns, for example by utilizing A/B testing.
Ayu is also very happy with Liana's technical support: “Above all, the support is amazing! The onboarding process was fast and my contact person is really helpful and responsive”.
The results after changing to LianaMailer
Before starting to use LianaMailer, Swiss-Belhotel thought that they would only use the tool to increase traffic and direct the audience to their website. What they didn't expect was that it would also bring in more revenue.
Why would you recommend LianaMailer?
"LianaMailer is very easy to use, and pricing-wise we think that it offers more benefits than other competitors", Ayu says.
In their newsletters, Swiss-Belhotel has managed to communicate its campaigns in a clear and attractive way. Tempting headlines and effective CTA buttons are guiding newsletter receivers to seize the offers.