Specta, established in 1993, is the leading transport packing and marking solution provider in Eastern Europe and one the largest PET and steel packing strap producer in Europe. In 2014, the company opened the Middle East office and was looking for a solution to grow its regional presence.
Creating visually appealing email campaigns was chosen as one of the marketing channels. After carefully evaluating different solutions, Specta decided to go ahead with Liana Technologies' email marketing tool.
Every newsletter helps Specta to share important news and showcase its well-established European expertise in the new market. The average open ratio of Specta's newsletters reached 18.65%. We also provided the company with a customizable landing page template for higher lead conversion.