Purchasing patterns change during Ramadan. Consumers tend to buy more due to traditional gifting during Eid al-Fitr. A survey by Criteo has shown that 61% of consumers in Saudi Arabia and 58% in the UAE intend to buy gifts for loved ones during this period.
That's why it is important to take advantage of the season and create effective marketing campaigns. We prepared these five actionable tips to help you prepare for Ramadan marketing.
- What Food People Share on Social Media in the Middle East [Infographic]
- 8 Digital Marketing Tips for a Great Ramadan Campaign [Infographic]