Viasat
Viasat is a digital satellite TV channels provider that is owned by Swedish MTG group.
Artificial Intelligence (AI) – 101 for Marketers
Few of us have the time to go through masses of data. A robot does.
Artificial intelligence is exactly what it sounds like: the tasks that normally require a person are performed with technology that simulates human intelligence. Depending on the purpose or the company, this could mean a complex technical business solution – or a chatbot with a funny name.
Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters
By creating a segment for the whitepaper downloaders in our marketing automation platform, we could see the number of downloads from each channel.
As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation.
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