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Artificial Intelligence (AI) – 101 for Marketers

Few of us have the time to go through masses of data. A robot does.

Artificial intelligence is exactly what it sounds like: the tasks that normally require a person are performed with technology that simulates human intelligence. Depending on the purpose or the company, this could mean a complex technical business solution – or a chatbot with a funny name. Read More Oct 19, 2017

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

By creating a segment for the whitepaper downloaders in our marketing automation platform, we could see the number of downloads from each channel.

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation. Read More Sep 11, 2017

We are there for marketers

on every step of their digital marketing journey.

Awareness

Evaluation

Purchase decision

Loyal customer

                                                 
 

Analytics, monitoring and marketing automation

 

Liana Technologies has more than 3500 customers worldwide

Viasat

Viasat

Viasat is a digital satellite TV channels provider that is owned by Swedish MTG group.

Continental

Continental

Continental is a German company that is specialized in tires, brake systems and other automotive parts. It is one of the largest tire manufacturers in the world.

Volkswagen

Volkswagen

Volkswagen is a German car manufacturer and the largest automaker in the world.

Elisa Ltd

Elisa Ltd