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Key opinion leaders: who are they and why do they matter?

51% of marketers report that influencer marketing has become more effective for acquiring customers than other channels (R2Insights)

Key opinion leaders, also known as influencers, are people or organizations that have such a strong social status that their recommendations and opinions are listened to when making important decisions. Read More May 4, 2017

How to find key opinion leaders?

Continuously monitoring your own industry creates the basis for finding influencers.

Key opinion leader surveys can be done as one-off by monitoring the current situation. In the best case, however, finding influencers is a part of everyday communications and marketing that includes social media and media monitoring, press releases and PR. Read More May 2, 2017

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