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Marketing automation in eCommerce: 10 practical examples

Growing your email list is essential to market your webstore effectively. The list can be built up with small incentives and inner circle benefits.

Marketing automation can notably increase the sales of a webstore. We gathered ten practical examples of automated messages in eCommerce. Read More Nov 25, 2015

Marketing automation benefits in numbers

The most successful small businesses use marketing automation 7 times more likely than others.

Marketing automation is used in a growing number of companies and many are considering it. Automation is commonly regarded as something that boosts your business and saves resources but what do the studies say? Is marketing automation worthwhile? Read More Nov 19, 2015

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum, blog or website is the content center, email is the distribution mechanism, and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

Take control of your Digital Marketing with Liana Marketing Cloud

With the help of Liana Marketing Cloud you can take care of the entire continuum of digital marketing, which consists of three phases: website, marketing and analytics. Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently but together they work even better. 

  1. Website:
    LianaCMS™ and 
  2. Marketing:
  3. Segmentation and customer analytics:
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Liana Technologies has more than 3000 customers worldwide

Lapland Hotels

Lapland Hotels

Lapland Hotels is the largest and the most diverse hotel chain in Lapland.
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Land Rover

Land Rover

Land Rover is British car brand sold worldwide. Inchcape Motors Finland suppliers Land Rover cars in Finland.
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Avis Car Rental and its subsidiaries operate one of the world's best-known car rental brands with over 5,000 locations in more than 165 countries.
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Destia is a Finnish infrastructure and construction service company that builds, maintains and designs traffic routes as well as industrial, traffic and living environments.