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How to write appealing email content?

Newsletter content can also be engaging. For example, you can divide articles into several parts resulting in the recipient waiting for your future emails.

A newsletter in your inbox can be a nice surprise or an unwanted guest. How to create content that the recipients appreciate? Read More May 6, 2015

Marketing automation in practice, part 1: from small streams to customer experience – important everyday automation

Automated messages are primarily a part of good customer service. Think of a web service as an actual store with sales staff. How does the sales staff act and pay...

In January we listed five marketing automation activities that every marketer should do in 2015. Now it's time to take a closer look what it means to ”automate the basic messages in marketing". Read More Apr 25, 2015

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum, blog or website is the content center, email is the distribution mechanism, and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

Take control of your Digital Marketing with Liana Marketing Cloud

With the help of Liana Marketing Cloud you can take care of the entire continuum of digital marketing, which consists of three phases: website, marketing and analytics. Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently but together they work even better. 

  1. Website:
    LianaCMS™ and 
  2. Marketing:
  3. Segmentation and customer analytics:
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Liana Technologies customers



Taffel is part Chips AB company known for high quality products in the food industry. The product range includes snacks, frozen foods and crackers.



Avis Car Rental and its subsidiaries operate one of the world's best-known car rental brands with over 5,000 locations in more than 165 countries.



Halti is the leading designer and manufacturer of outdoor sports and recreation equipment in Finland.
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Valio is Finland's largest milk breeder and the market leader in all of the major product categories.