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5 tips to AdWords marketing for web stores

In the most efficient ads, there is a message match: the ad corresponds exactly to the user's search term and the content of the landing page adapts according to the...

Google AdWords is a very effective marketing tool for boosting the sales of a web store. In our article we offer some valuable tips that every advertiser should know about AdWords. Read More Oct 27, 2014

What is Agile Marketing Automation?

View image In the Agile Marketing Automation approach, the benefits of automation are gradually brought into the organization, all the while adapting to the company's processes

Marketing automation interests a growing number of business directors and marketing professionals. It is still, however, a fairly unknown concept and only some know what marketing automation actually means. Read More Oct 15, 2014

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum, blog or website is the content center, email is the distribution mechanism, and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

Take control of your Digital Marketing with Liana Marketing Cloud

With the help of Liana Marketing Cloud you can take care of the entire continuum of digital marketing, which consists of three phases: website, marketing and analytics. Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently but together they work even better. 

  1. Website:
    LianaCMS™ and 
    LianaCommerce™
  2. Marketing:
    LianaMailer™
  3. Segmentation and customer analytics:
    LianaCEM™
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Liana's customers

Budget

Budget Car Rental is one of the world's best-known car rental brands. Budget operates in more than 120 countries.

Lappset

Lappset Group is one of the world's leading playground equipment producers.

Mazda

Mazda is a Japanese car manufacturer. Mazda cars are sold worldwide. Inchcape Motors Finland is a Mazda supplier in Finland.

Destia

Destia is a Finnish infrastructure and construction service company that builds, maintains and designs traffic routes as well as industrial, traffic and living environments.