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Information security and websites – what should marketers be aware of?

Any software can have vulnerabilities and problems sometimes. The key factor is how fast they are reacted to.

It is more and more common for IT to be in the center of marketing and communications. But only a handful of marketing professionals come to think of what an important role security plays for a web service. Read More Mar 10, 2015

Marketing automation in support of sales: lead generation and nurturing

Marketing automation offers new kinds of possibilities to be a part of the early stages of the customer's buying process.

The importance of web services and content in the buying process has increased significantly. However, you shouldn't leave the customer alone and hope for the best. Read More Feb 16, 2015

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum, blog or website is the content center, email is the distribution mechanism, and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

Take control of your Digital Marketing with Liana Marketing Cloud

With the help of Liana Marketing Cloud you can take care of the entire continuum of digital marketing, which consists of three phases: website, marketing and analytics. Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently but together they work even better. 

  1. Website:
    LianaCMS™ and 
    LianaCommerce™
  2. Marketing:
    LianaMailer™
  3. Segmentation and customer analytics:
    LianaCEM™
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Liana Technologies customers

SLO

SLO

SLO Ltd. is Finland's leading electric and tele products wholesale firm. SLO's customers include, among others, electricians, electric and tele companies, industrial enterprises and general governments.

IAB Finland

IAB Finland

IAB (International Advertising Bureau) is a nonprofit group open to companies with interactive advertising and marketing. IAB Finland consists of over 100 organizations and 600 members.

Lappset

Lappset

Lappset Group is one of the world's leading playground equipment producers.

Edita Prima

Edita Prima

Edita Prima is the leading service provider of graphical communications services in the Norhern countries.