Liana Technologies - Software Fueling Digital Marketing

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SEO Case: The Significance of Search Engine Visibility in eCommerce

View images Even though search engines are robots, they struggle with the same issues as people in search of the sites. The better a site is found internally, the better it succeeds...

As a result of systematic work, Megalon sports equipment store has during the past year tripled their profit and the number of visitors coming in through search engines. Read More Apr 8, 2014

7 Tips to Create Subscriber Profiles

A newsletter subscriber profile is a group of characteristics that helps you segment and target your content more carefully.

Newsletter subscriber profiles are a helpful tool in email marketing. Utilizing subscriber profiles makes it easier to segment your audience and target content more carefully. Read More Apr 1, 2014

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum, blog or website is the content center, email is the distribution mechanism, and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

Take control of your Digital Marketing with Liana Marketing Cloud

With the help of Liana Marketing Cloud you can take care of the entire continuum of digital marketing, which consists of three phases: website, marketing and analytics. Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently but together they work even better. 

  1. Website:
    LianaCMS™ and 
    LianaCommerce™
  2. Marketing:
    LianaMailer™
  3. Segmentation and customer analytics:
    LianaCEM™
Read more

Liana's customers

Hertz

Hertz is the car rental company that operaters in 145 different countries.

Avis

Avis Car Rental and its subsidiaries operate one of the world's best-known car rental brands with over 5,000 locations in more than 165 countries.

Land Rover

Land Rover is British car brand sold worldwide. Inchcape Motors Finland suppliers Land Rover cars in Finland.

Destia

Destia is a Finnish infrastructure and construction service company that builds, maintains and designs traffic routes as well as industrial, traffic and living environments.