Liana Technologies -
Software Fueling
Digital Marketing

Contact Us

Request a Demo

View presentation video

Marketing automation in support of sales: lead generation and nurturing

Marketing automation offers new kinds of possibilities to be a part of the early stages of the customer's buying process.

The importance of web services and content in the buying process has increased significantly. However, you shouldn't leave the customer alone and hope for the best. Read More Feb 16, 2015

Liana Technologies raises online marketing awareness in Dubai

Participating in DM3 Institutes courses gives participants a great overview of various aspects of online marketing disciplines.

From the beginning of 2014 Liana Technologies has been partnering with one of the leading online marketing institutes in Dubai, the DM3 Institute, in lecturing about email marketing. Read More Jan 26, 2015

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum, blog or website is the content center, email is the distribution mechanism, and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

Take control of your Digital Marketing with Liana Marketing Cloud

With the help of Liana Marketing Cloud you can take care of the entire continuum of digital marketing, which consists of three phases: website, marketing and analytics. Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently but together they work even better. 

  1. Website:
    LianaCMS™ and 
    LianaCommerce™
  2. Marketing:
    LianaMailer™
  3. Segmentation and customer analytics:
    LianaCEM™
Read more

Liana Technologies customers

Leiras

Leiras

Leiras has been a part of Finnish medical care for 66 years. Leiras belongs to the Takeda concern, which is a global pharmaceutical firm that invests in research and product development.

Robert Bosch

Robert Bosch

Bosch is a multinational engineering and electronics company.

Land Rover

Land Rover

Land Rover is British car brand sold worldwide. Inchcape Motors Finland suppliers Land Rover cars in Finland.

Halti

Halti

Halti is the leading designer and manufacturer of outdoor sports and recreation equipment in Finland.
View reference