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Study: How does link placement affect the CTR of newsletters?

Avoid causing an information overflow by making the content as clear and concise as possible and paying attention to link placement.

Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University. Read More Aug 16, 2016

Spam traps and 12 tips about deliverability

Email server providers make sure that useless spam doesn't fill our inboxes but spam filters can also filter regular newsletters.

One of the most essential areas of email marketing – and one of the most challenging as well – is making sure your emails don't get lost in spam filters. How can a marketing and communications professional make sure messages go through and what should be demanded from the provider of an email marketing tool? By following these 12 tips you can reach the best results. Read More Aug 8, 2016

Marketing and PR Cloud on the digital customer journey

Click the picture to see how Liana product family offers solutions for digital touchpoints throughout the customer lifecycle



Purchase decision

Loyal customer


Analytics, monitoring and marketing automation


Liana Technologies has more than 3000 customers worldwide



Kalevala Jewelry

Kalevala Jewelry

Kalevala Koru Ltd (Kalevala Jewelry) is one of the largest jewelry manufacturers in Northern Europe. The company designs, manufactures and sells high-quality jewelry.

JOT Automation

JOT Automation



Taffel is part Chips AB company known for high quality products in the food industry. The product range includes snacks, frozen foods and crackers.