Liana Technologies - Software Fueling Digital Marketing

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Liana Technologies succeeds in Prestigious Awards competition

View image All of the National Champions will also take part in a public vote to decide ‘Public Champions’ for each country.

Liana Technologies has been named as a National Champion in The European Business Awards 2014/15. The competition engaged with over 24,000 business from 33 European countries this year. Read More Sep 9, 2014

What is good enough when it comes to CTR?

View images According to Silverpop's research that compares different fields of business, a CTR can be considered good if it covers about a fifth of all subscribers.

Customers and prospects constantly ask us what successful newsletter communication is like. What is a good open ratio (OR) or click-through ratio (CTR)? Read More Aug 18, 2014

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum, blog or website is the content center, email is the distribution mechanism, and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

Take control of your Digital Marketing with Liana Marketing Cloud

With the help of Liana Marketing Cloud you can take care of the entire continuum of digital marketing, which consists of three phases: website, marketing and analytics. Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently but together they work even better. 

  1. Website:
    LianaCMS™ and 
  2. Marketing:
  3. Segmentation and customer analytics:
Read more

Liana's customers


Lappset Group is one of the world's leading playground equipment producers.


Halti is the leading designer and manufacturer of outdoor sports and recreation equipment in Finland.
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Valio is Finland's largest milk breeder and the market leader in all of the major product categories.

IAB Finland

IAB (International Advertising Bureau) is a nonprofit group open to companies with interactive advertising and marketing. IAB Finland consists of over 100 organizations and 600 members.