Liana Technologies -
Software Fueling
Digital Marketing

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From a local startup to a global player: Liana Technologies among the forerunners of digital marketing technology

Key to the continued success has been the ability to provide a unique breadth of cloud based services by integrating marketing and PR tools with each other.

Liana Technologies has quickly become a notable player in the global field of digital marketing. Local demand for the company’s marketing automation service has been strong and it’s now rapidly expanding in European, Asian and Middle-Eastern markets. Read More Jan 28, 2016

Target groups in email marketing: who deserves your attention?

You can improve personal communications with email marketing and closely follow your customers' reactions in the newsletter reports.

The beginning of a new year is a good time for planning the company's marketing actions, both old and new. Newsletters are already familiar to many companies, but have different stakeholders been taken into account in communications? Read More Jan 26, 2016

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum, blog or website is the content center, email is the distribution mechanism, and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

Take control of your Digital Marketing with Liana Marketing Cloud

With the help of Liana Marketing Cloud you can take care of the entire continuum of digital marketing, which consists of three phases: website, marketing and analytics. Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently but together they work even better. 

  1. Website:
    LianaCMS™ and 
    LianaCommerce™
  2. Marketing:
    LianaMailer™
  3. Segmentation and customer analytics:
    LianaCEM™
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Liana Technologies has more than 3000 customers worldwide

Budget

Budget

Budget Car Rental is one of the world's best-known car rental brands. Budget operates in more than 120 countries.

Nordic Morning Oyj

Nordic Morning Oyj

Edita Prima is the leading service provider of graphical communications services in the Norhern countries.

Hertz

Hertz

Hertz is the car rental company that operaters in 145 different countries.

Halti

Halti

Halti is the leading designer and manufacturer of outdoor sports and recreation equipment in Finland.
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