Liana Technologies -
Software Fueling
Digital Marketing

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Liana Technologies raises online marketing awareness in Dubai

Participating in DM3 Institutes courses gives participants a great overview of various aspects of online marketing disciplines.

From the beginning of 2014 Liana Technologies has been partnering with one of the leading online marketing institutes in Dubai, the DM3 Institute, in lecturing about email marketing. Read More Jan 26, 2015

5 marketing automations that every company should use

Marketing automation helps to turn webpage visitors and newsletter subscribers from prospects into leads and move them into the sales funnel at the correct time.

For many marketers, the year 2015 has started with a resolution to get acquainted with marketing automation. To help you avoid what usually happens to resolutions, we decided to list five marketing automations that every company should have. Read More Jan 20, 2015

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum, blog or website is the content center, email is the distribution mechanism, and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

Take control of your Digital Marketing with Liana Marketing Cloud

With the help of Liana Marketing Cloud you can take care of the entire continuum of digital marketing, which consists of three phases: website, marketing and analytics. Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently but together they work even better. 

  1. Website:
    LianaCMS™ and 
    LianaCommerce™
  2. Marketing:
    LianaMailer™
  3. Segmentation and customer analytics:
    LianaCEM™
Read more

Liana Technologies customers

Edita Prima

Edita Prima

Edita Prima is the leading service provider of graphical communications services in the Norhern countries.

Budget

Budget

Budget Car Rental is one of the world's best-known car rental brands. Budget operates in more than 120 countries.

SLO

SLO

SLO Ltd. is Finland's leading electric and tele products wholesale firm. SLO's customers include, among others, electricians, electric and tele companies, industrial enterprises and general governments.

Kalevala Jewelry

Kalevala Jewelry

Kalevala Koru Ltd (Kalevala Jewelry) is one of the largest jewelry manufacturers in Northern Europe. The company designs, manufactures and sells high-quality jewelry.