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31 + 31 ways to build an email list

View images It pays off to build your email list through several contact points. The opportunity to subscribe can be brought up in different ways on different channels.

Having a high-quality email list is one of the key factors in successful email marketing. What are the best ways to build your subscriber list and how to get the most out of it? Read More Sep 16, 2015

10 (+1) commandments for public relations

Let the media find you by offering to talk at the events of your field and actively participating in them.

PR is not just sending a single press release to a large group of media representatives any more. Instead, it should be regarded as handling media relations from a comprehensive point of view. Quality over quantity, and long-term, confidential and influential relationships over one-sided informing. Read More Aug 26, 2015

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum, blog or website is the content center, email is the distribution mechanism, and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

Take control of your Digital Marketing with Liana Marketing Cloud

With the help of Liana Marketing Cloud you can take care of the entire continuum of digital marketing, which consists of three phases: website, marketing and analytics. Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently but together they work even better. 

  1. Website:
    LianaCMS™ and 
  2. Marketing:
  3. Segmentation and customer analytics:
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Liana Technologies has more than 3000 customers worldwide



Destia is a Finnish infrastructure and construction service company that builds, maintains and designs traffic routes as well as industrial, traffic and living environments.



SLO Ltd. is Finland's leading electric and tele products wholesale firm. SLO's customers include, among others, electricians, electric and tele companies, industrial enterprises and general governments.



Taffel is part Chips AB company known for high quality products in the food industry. The product range includes snacks, frozen foods and crackers.



Budget Car Rental is one of the world's best-known car rental brands. Budget operates in more than 120 countries.