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Digital Marketing

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10 (+1) commandments for public relations

Let the media find you by offering to talk at the events of your field and actively participating in them.

PR is not just sending a single press release to a large group of media representatives any more. Instead, it should be regarded as handling media relations from a comprehensive point of view. Quality over quantity, and long-term, confidential and influential relationships over one-sided informing. Read More Aug 26, 2015

Marketing automation in practice, part 4: taking full advantage of the existing customer data

The understanding about the customer is divided into small pieces: customer service knows one part, marketing another, sales perhaps third.

Most companies continuously gather an enormous amount of data about their customers. Despite the amount of information, the big picture is often hazy – not to mention that all this data would be taken advantage of in marketing actions. Read More Aug 13, 2015

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum, blog or website is the content center, email is the distribution mechanism, and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

Take control of your Digital Marketing with Liana Marketing Cloud

With the help of Liana Marketing Cloud you can take care of the entire continuum of digital marketing, which consists of three phases: website, marketing and analytics. Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently but together they work even better. 

  1. Website:
    LianaCMS™ and 
    LianaCommerce™
  2. Marketing:
    LianaMailer™
  3. Segmentation and customer analytics:
    LianaCEM™
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Liana Technologies customers

Kuusamo Log Houses

Kuusamo Log Houses

Kuusamo Log Houses produce wooden houses and provide the services required for construction planning.

Lewelgroup

Lewelgroup

Lewelgroup is a strategic one-stop product development partner, providing high-quality wireless, medical and industrial solutions.

Robert Bosch

Robert Bosch

Bosch is a multinational engineering and electronics company.

Nordic Morning Oyj

Nordic Morning Oyj

Edita Prima is the leading service provider of graphical communications services in the Norhern countries.