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Study: How does link placement affect the CTR of newsletters?

Avoid causing an information overflow by making the content as clear and concise as possible and paying attention to link placement.

Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University. Read More Aug 16, 2016

Spam traps and 12 tips about deliverability

Email server providers make sure that useless spam doesn't fill our inboxes but spam filters can also filter regular newsletters.

One of the most essential areas of email marketing – and one of the most challenging as well – is making sure your emails don't get lost in spam filters. How can a marketing and communications professional make sure messages go through and what should be demanded from the provider of an email marketing tool? By following these 12 tips you can reach the best results. Read More Aug 8, 2016

Marketing and PR Cloud on the digital customer journey

Click the picture to see how Liana product family offers solutions for digital touchpoints throughout the customer lifecycle

Awareness

Evaluation

Purchase decision

Loyal customer

                                               
 

Analytics, monitoring and marketing automation

 

Liana Technologies has more than 3000 customers worldwide

Avis

Avis

Avis Car Rental and its subsidiaries operate one of the world's best-known car rental brands with over 5,000 locations in more than 165 countries.
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Nordic Morning Oyj

Nordic Morning Oyj

Edita Prima is the leading service provider of graphical communications services in the Norhern countries.

Destia

Destia

Destia is a Finnish infrastructure and construction service company that builds, maintains and designs traffic routes as well as industrial, traffic and living environments.

Budget

Budget

Budget Car Rental is one of the world's best-known car rental brands. Budget operates in more than 120 countries.