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How to get started with AdWords?

Feeling unsure and even a bit intimidated by AdWords? No need. You don’t have to to start with a huge budget and guns blazing.

As Google gives more and more room for ads on their search results, it becomes increasingly important to get your search engine advertising on. Google AdWords is a great tool that can give your products and services quick and relevant visibility while generating revenue. Read More Oct 20, 2016

4 ways to use marketing automation in everyday problems

Marketing automation is vital for both SMEs and large companies.

Automating marketing can help SMEs get rid of the manual work and helps them run very targeted campaigns with fewer resources. For larger corporations marketing automation is also vital as it handles large masses of customers in many different segments. Let's review four situations, where marketing automation is beneficial for different kinds of companies. Read More Oct 17, 2016

Marketing and PR Cloud on the digital customer journey

Click the picture to see how Liana product family offers solutions for digital touchpoints throughout the customer lifecycle



Purchase decision

Loyal customer


Analytics, monitoring and marketing automation


Liana Technologies has more than 3000 customers worldwide



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