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Buying process at a turning point – do you lead your customers through the buyer's journey?

The marketing of your company should act as a navigator that leads your potential customers to the buyer's journey through different paths.

In March, we shed some light on the subject of omnichannel marketing in our blog. Mapping out the customer's digital journey and defining the roles of marketing channels are some of the most important elements of omnichannel marketing. This month we'll take a look at the digital buying process. Read More May 23, 2016

How to Create a Good Customer Experience Online

Companies should not underestimate the worth of content produced by customers. People trust reviews written by other customers much more than marketing text.

Shopping online is becoming more and more popular, and a lot of consumers also use online promotions to learn more about products and services. There are three important steps to convincing customers to grab onto an online offer. Utilizing these steps in the right way helps create a positive customer experience. Read More May 20, 2016

Marketing and PR Cloud on the digital customer journey

Liana product family offers solutions for digital touchpoints throughout the customer lifecycle



Purchase decision

Loyal customer


Analytics, monitoring and marketing automation


Liana Technologies has more than 3000 customers worldwide



Lappset Group is one of the world's leading playground equipment producers.



Lewelgroup is a strategic one-stop product development partner, providing high-quality wireless, medical and industrial solutions.

Kuusamo Log Houses

Kuusamo Log Houses

Kuusamo Log Houses produce wooden houses and provide the services required for construction planning.

Kalevala Jewelry

Kalevala Jewelry

Kalevala Koru Ltd (Kalevala Jewelry) is one of the largest jewelry manufacturers in Northern Europe. The company designs, manufactures and sells high-quality jewelry.