Software Fueling Digital Marketing

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The era of spam is over

A spammer relies on the number, not the quality. The idea is that the more emails are sent out, the higher the chances of reaching more potential customers. There is no...

What are the key factors separating spam and professional email marketing? What should be done and avoided to conduct email marketing that is both effective and professional? Read More › May 14, 2013

Why are so many shopping carts abandoned?

Not being ready to purchase usually leads back to not having enough information about the product or the factors affecting the purchase of that product.

The average shopping cart abandonment rate is as high as 65,23 %. Why are so many carts abandoned and is there something we could do to prevent it? Read More › May 10, 2013

 

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  • 1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  • 2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  • 3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum blog or website is the content center, email is the distribution mechanism and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

 

Take control of your Digital Marketing with Liana Marketing Cloud

1. Website

2. Marketing

3. Segmentation and customer analytics

With the Liana product family, Marketing Cloud, you can take control of your digital marketing continuum that consists of three phases: website, marketing and analytics.  Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently, together they work even better.  

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Liana's customers

Mazda

Mazda is a japanese car manufacturer. Mazda cars are sold around the world. Inchcape Motors Finland is the importer of Mazda cars in Finland.

Taffel

Taffel is a part of Chips AB, a company known for good-quality products in the food industry. Product range includes snacks, frozen food and crackers.

Tieto

Tieto is the leading IT service company in Northern Europe providing IT and product engineering services.

Lappset

Lappset Group is one of the world's leading playground equipment producers.

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