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Add volume to your web store with content marketing

Marketing doesn't have to be word-class brand creating – it just has to be useful, interesting or entertaining.

We all know that people are interested in good content, not marketing messages. However, only few eCommerce managers have started to create content. Should you, and if you should, why? What special qualities does web store content marketing have? How does content make you stand out from the crowd? Read More Jun 21, 2016

Buying process at a turning point – do you lead your customers through the buyer's journey?

The marketing of your company should act as a navigator that leads your potential customers to the buyer's journey through different paths.

In March, we shed some light on the subject of omnichannel marketing in our blog. Mapping out the customer's digital journey and defining the roles of marketing channels are some of the most important elements of omnichannel marketing. This month we'll take a look at the digital buying process. Read More May 23, 2016

Marketing and PR Cloud on the digital customer journey

Liana product family offers solutions for digital touchpoints throughout the customer lifecycle



Purchase decision

Loyal customer


Analytics, monitoring and marketing automation


Liana Technologies has more than 3000 customers worldwide



Halti is the leading designer and manufacturer of outdoor sports and recreation equipment in Finland.
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Robert Bosch

Robert Bosch

Bosch is a multinational engineering and electronics company.



Destia is a Finnish infrastructure and construction service company that builds, maintains and designs traffic routes as well as industrial, traffic and living environments.



Lewelgroup is a strategic one-stop product development partner, providing high-quality wireless, medical and industrial solutions.