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Step-by-step: how to create effective segmented email marketing

Targeting your marketing messages is getting more important – also in email marketing.

Email marketing remains the best way to get value from your marketing budget – hence it should be continuously developed further! A clear trend during the past years has been making email marketing more efficient by segmenting and targeting messages. How does one get started in segmentation in email marketing, and what do you need to know? Read More Sep 19, 2016

9 steps: how to successfully handle a website revamp project

In a more extensive website revamp project, the overall strategy of the company but also the strategies of different departments should be taken into consideration.

From defining objectives to choosing a service provider – what should be taken into consideration when redesigning website and what does a successful website revamp look like? Read More Sep 19, 2016

Marketing and PR Cloud on the digital customer journey

Click the picture to see how Liana product family offers solutions for digital touchpoints throughout the customer lifecycle



Purchase decision

Loyal customer


Analytics, monitoring and marketing automation


Liana Technologies has more than 3000 customers worldwide



Lewelgroup is a strategic one-stop product development partner, providing high-quality wireless, medical and industrial solutions.

IAB Finland

IAB Finland

IAB (International Advertising Bureau) is a nonprofit group open to companies with interactive advertising and marketing. IAB Finland consists of over 100 organizations and 600 members.





IKEA is a multinational furniture store.