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Marketing Automation - Creative Partner's Friend?

Marketing automation is not a campaign or a new channel - at its best, it can change the whole company's way of doing business and digital communications.

The amount of content production in companies grows exponentially along with automation. As content has traditionally been the creative partner's speciality, the agencies should now be experiencing a new boom. It seems, however, that the money is spent elsewhere – why? Read More Jul 7, 2014

Marketer in the World of Multichannel Communications

Data is not a monster but a marketer's friend. With the help of data it is possible to invest in best functioning channels while discarding those that are not very...

We live in a world of multichannel communication where the content is consumed and produced a lot, simultaneously and in various channels. What does this mean for the marketer, and what concrete actions can be taken in order to attract the readers attention? Read More Jul 1, 2014

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum, blog or website is the content center, email is the distribution mechanism, and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

Take control of your Digital Marketing with Liana Marketing Cloud

With the help of Liana Marketing Cloud you can take care of the entire continuum of digital marketing, which consists of three phases: website, marketing and analytics. Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently but together they work even better. 

  1. Website:
    LianaCMS™ and 
    LianaCommerce™
  2. Marketing:
    LianaMailer™
  3. Segmentation and customer analytics:
    LianaCEM™
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Liana's customers

Mazda

Mazda is a Japanese car manufacturer. Mazda cars are sold worldwide. Inchcape Motors Finland is a Mazda supplier in Finland.

Valio

Valio is Finland's largest milk breeder and the market leader in all of the major product categories.

Halti

Halti is the leading designer and manufacturer of outdoor sports and recreation equipment in Finland.
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Kalevala Jewelry

Kalevala Koru Ltd (Kalevala Jewelry) is one of the largest jewelry manufacturers in Northern Europe. The company designs, manufactures and sells high-quality jewelry.