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Digital Marketing

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Liana Technologies Hong Kong launched a series of digital marketing events in June

Hot topics, inspiring talks and good wine - the fully-booked event was well-received by the Hong Kong marketing and communications professionals.

Hot topics, inspiring talks and good wine - the 'Liana After Hours' cocktail seminar kick-off brought together marketing and communications professionals from different fields. Read More Jul 2, 2015

Marketing automation in practice, part 3: Drip campaigns – step by step towards a goal

Careful targeting and mapping out the customer's behavior are common for all drip campaigns. The better the different stages are mapped out, the better the result.

Automated drip campaigns allow you to direct, teach and re-engage your customers on a longer time span. In the third part of our article series, we go through some practical examples of drip campaigns. Read More Jun 25, 2015

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum, blog or website is the content center, email is the distribution mechanism, and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

Take control of your Digital Marketing with Liana Marketing Cloud

With the help of Liana Marketing Cloud you can take care of the entire continuum of digital marketing, which consists of three phases: website, marketing and analytics. Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently but together they work even better. 

  1. Website:
    LianaCMS™ and 
    LianaCommerce™
  2. Marketing:
    LianaMailer™
  3. Segmentation and customer analytics:
    LianaCEM™
Read more

Liana Technologies customers

Taffel

Taffel

Taffel is part Chips AB company known for high quality products in the food industry. The product range includes snacks, frozen foods and crackers.

Nordic Morning Oyj

Nordic Morning Oyj

Edita Prima is the leading service provider of graphical communications services in the Norhern countries.

Lewelgroup

Lewelgroup

Lewelgroup is a strategic one-stop product development partner, providing high-quality wireless, medical and industrial solutions.

Kalevala Jewelry

Kalevala Jewelry

Kalevala Koru Ltd (Kalevala Jewelry) is one of the largest jewelry manufacturers in Northern Europe. The company designs, manufactures and sells high-quality jewelry.