Liana Technologies - Software Fueling Digital Marketing

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What is good enough when it comes to CTR?

View images According to Silverpop's research that compares different fields of business, a CTR can be considered good if it covers about a fifth of all subscribers.

Customers and prospects constantly ask us what successful newsletter communication is like. What is a good open ratio (OR) or click-through ratio (CTR)? Read More Aug 18, 2014

Marketing Automation - Creative Partner's Friend?

Marketing automation is not a campaign or a new channel - at its best, it can change the whole company's way of doing business and digital communications.

The amount of content production in companies grows exponentially along with automation. As content has traditionally been the creative partner's speciality, the agencies should now be experiencing a new boom. It seems, however, that the money is spent elsewhere – why? Read More Jul 7, 2014

Digital Marketing is a continuum

1. Website

2. Marketing

3. Segmentation and customer analytics

Digital Marketing is a continuum that consists of three phases: website, marketing and analytics.

  1. The first phase of the continuum is website, which is the starting point of everything. Website can be seen as the foundation of a company's online visibility and presence.
  2. When the foundation is taken care of, you can move on to the second phase of the continuum, marketing. With the help of marketing you are able to direct the right visitors to your website.
  3. The third phase of the continuum is analytics, that collects information of the success of your marketing and website as well as the behavior of your own target audience.

Disconnected actions are not enough by themselves, but the phases should support each other and create a working combination. In the digital marketing continuum, blog or website is the content center, email is the distribution mechanism, and social media is the conversation mechanism. For digital marketing to work as a whole, tools are needed that work together and create synergy. The answer for this need is Liana Marketing Cloud.

Take control of your Digital Marketing with Liana Marketing Cloud

With the help of Liana Marketing Cloud you can take care of the entire continuum of digital marketing, which consists of three phases: website, marketing and analytics. Marketing Cloud -products work together, give you synergy advantages, and scale according to specific needs. Each product works well independently but together they work even better. 

  1. Website:
    LianaCMS™ and 
    LianaCommerce™
  2. Marketing:
    LianaMailer™
  3. Segmentation and customer analytics:
    LianaCEM™
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Liana's customers

Edita Prima

Edita Prima is the leading service provider of graphical communications services in the Norhern countries.

Taffel

Taffel is part Chips AB company known for high quality products in the food industry. The product range includes snacks, frozen foods and crackers.

Budget

Budget Car Rental is one of the world's best-known car rental brands. Budget operates in more than 120 countries.

Lapland Hotels

Lapland Hotels is the largest and the most diverse hotel chain in Lapland.