Blog

Find your perfect match - how to select the ideal newsletter software

 You might want to get started with email marketing now, but where do you see yourself in two or three years?

Email marketing is definitely a relationship worth investing in. But what criteria should a good newsletter software actually fulfil? And how do you choose your perfect match among all of those who want to date you? Read More Jun 27, 2017

10 most common misconceptions about marketing automation

 A lot of content is needed, but there's no need to panic. Remember to refine, repurpose, retarget and reshare.

Marketers are finally embracing the potential of marketing automation. But before we get to work, let's shed a few of the most common misconceptions. Read More Jun 6, 2017

Mobile Application Buyers' Guide

 26% of installed apps are abandoned after the first use. This means nearly one in four users downloads an app, uses it once and never opens it again.

Whether for pure branding purposes, generating revenue or audience engagement, a mobile application can give you a great edge in both B2B and B2C sectors. To help you get maximum value from an app we have prepared this Mobile Application Buyers' Guide. Read More Mar 6, 2017

Mobile development now and in the future

 In terms of application development, separating devices is starting to be a blurred line. Services become standardized regardless of the device.

Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers? Read More Dec 22, 2016

Maintaining the media database – introducing the team behind LianaPress

 The information specialist team makes sure that our media database is always up to date.

A good and comprehensive media database is the most important feature of a press release distribution service because it ensures that press releases go exactly to the right people and publications. Liana Technologies has its own team that is dedicated to building, updating and maintaining our media database and making sure every day that it's up to date. Read More Oct 10, 2016

Study: How does link placement affect the CTR of newsletters?

 Avoid causing an information overflow by making the content as clear and concise as possible and paying attention to link placement.

Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University. Read More Aug 16, 2016

Buying process at a turning point – do you lead your customers through the buyer's journey?

 The marketing of your company should act as a navigator that leads your potential customers to the buyer's journey through different paths.

In March, we shed some light on the subject of omnichannel marketing in our blog. Mapping out the customer's digital journey and defining the roles of marketing channels are some of the most important elements of omnichannel marketing. This month we'll take a look at the digital buying process. Read More May 23, 2016

PR ❤ SEO – 22 facts every PR expert should know about search engine optimization

 Learn the basics of content creation: Use the right styles for headlines, highlight important words and use keywords in the titles of pictures, so they can easily be...

Search engine optimization used to be a simple technical process that had little to do with public relations. Now those times are long gone. Suddenly professionals in charge of communications and content creation have become extremely important for search engine optimization. Read More Apr 28, 2016

6 steps to measuring communications in practice

 Media monitoring tools produce statistics on online discussions. How much and what is being discussed?

Everything that a company does should have measurable goals. Communications and marketing have worked without specific goals for a long time now but digitalization is slowly making this disappear. Planning how to measure communications has become an important part of planning communications overall. Read More Apr 21, 2016

4 benefits of using a media monitoring service

 With a media monitoring service you can closely follow what is written about your company and what the tone is.

Why should you use a media monitoring service? In addition to making the following of daily news easy and effortless, its use has many benefits. We gathered four most essential benefits. Read More Apr 21, 2016

From multi-channel to omnichannel marketing

 Omnichannel marketing differs from traditional multi-channel thinking in all the channels communicating more efficiently together.

During the last year a visitor may have heard the term omnichannel marketing in the aisles of marketing trade fairs. Professionals talk about seamless customer experiences in different channels and a new way of thinking when it comes to marketing. What has changed or has anything? Read More Mar 23, 2016

Must-have marketing technologies for 2016

 Which marketing technologies every company should use in 2016?

A year ago Harvard Business Review listed seven marketing technologies that every company should use. We reviewed the situation a year later – and added one of our own. Read More Feb 24, 2016

Target groups in email marketing: who deserves your attention?

 You can improve personal communications with email marketing and closely follow your customers' reactions in the newsletter reports.

The beginning of a new year is a good time for planning the company's marketing actions, both old and new. Newsletters are already familiar to many companies, but have different stakeholders been taken into account in communications? Read More Jan 26, 2016

Video and content marketing, part 2: Four ways to use videos

 Videos are one of the best ways to evoke emotions in the digital world. For this reason, among others, they are shared more easily than other marketing content.

In October we took a look at why it pays off to use videos in marketing and communications, and gave tips on how to get started. Now we dig in deeper to the possibilities of video format. Read More Dec 18, 2015

Marketing automation benefits in numbers

 The most successful small businesses use marketing automation 7 times more likely than others.

Marketing automation is used in a growing number of companies and many are considering it. Automation is commonly regarded as something that boosts your business and saves resources but what do the studies say? Is marketing automation worthwhile? Read More Nov 19, 2015

10 (+1) commandments for public relations

 Let the media find you by offering to talk at the events of your field and actively participating in them.

PR is not just sending a single press release to a large group of media representatives any more. Instead, it should be regarded as handling media relations from a comprehensive point of view. Quality over quantity, and long-term, confidential and influential relationships over one-sided informing. Read More Aug 26, 2015

The 101 of effective PR – four times right

 Producers of quality content get visibility and over time are profiled as experts in their field.

The relationship of corporate communications and media is a reciprocal one: both need the other. In order for this cooperation to work, the needs of the recipients truly need to be taken into consideration in PR. At its best, the result is a long relationship that benefits both parties. Read More Jul 7, 2015

Marketing automation in practice, part 3: Drip campaigns – step by step towards a goal

 Careful targeting and mapping out the customer's behavior are common for all drip campaigns. The better the different stages are mapped out, the better the result.

Automated drip campaigns allow you to direct, teach and re-engage your customers on a longer time span. In the third part of our article series, we go through some practical examples of drip campaigns. Read More Jun 25, 2015

Instagram is now a bigger SoMe channel than Twitter: tips for companies

 It’s a good idea to place your Instagram feed on your website. The pictures enliven the content and bring topicality in visual form without separate updating.

Just when the most active companies made tweeting part of their daily communication routine, social picture-sharing application Instagram speeded past them in number of users. Although Facebook is still the most popular social media platform, the popularity of alternative channels is increasing rapidly. We listed some guidelines on how to use Instagram. Read More Jun 4, 2015

Media monitoring as a strategic tool, part 1: communications and PR

 It is essential for an organization to follow its visibility in the journalistic and social media

In successful businesses media monitoring is seen as a strategic tool and as a part of the overall agenda of the organization. Media monitoring helps the organization and its different sectors to reach the strategic goals the management has set. Read More May 29, 2015

Top 5 trends in communications

 Media monitoring is an important part of creating content. To react, you need to know what is discussed and what is the tone of discussion.

The spring brings a fresh breeze to communications. Instead of paid advertisements, customers value meaningful content and service providers’ expertise. What things should you consider when you plan your communications strategy? We made a list of five communications themes that rule this year. Read More Apr 27, 2015

Practical Case of Successful Email Marketing: Savings Banks Group

 The subscriber base has been increased through multiple channels by involving in the personnel of the bank and using social media along with other web services.

Savings Banks Group’s digitalized newsletters got an excellent reception. Following case presents some of the factors which led to the success. Read More Apr 15, 2015

Information security and websites – what should marketers be aware of?

 Any software can have vulnerabilities and problems sometimes. The key factor is how fast they are reacted to.

It is more and more common for IT to be in the center of marketing and communications. But only a handful of marketing professionals come to think of what an important role security plays for a web service. Read More Mar 10, 2015

Marketing automation in support of sales: lead generation and nurturing

 Marketing automation offers new kinds of possibilities to be a part of the early stages of the customer's buying process.

The importance of web services and content in the buying process has increased significantly. However, you shouldn't leave the customer alone and hope for the best. Read More Feb 16, 2015

10 newsletters that I delete and why

 If the newsletter is a cake, the content is the filling and the layout is the whipped cream on top. Who would want only whipped cream in their cake?

Following and reading newsletters made by others is definitely one of the best ways to learn about newsletter communication and get inspiration. But how to avoid getting deleted? Read More Jan 13, 2015