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Press Releases

Building brand awareness among the gaming community

YaLLa Esports is the leading Esports organization in the Middle East and North Africa, nurturing some of the best regional talents and creating highly engaging gaming content for the local community. 

Yalla Esports wanted to gain more brand exposure to its gamers and for the tournament it was sponsoring. The decision was made to go ahead with LianaPress™. Having full access for the MENA-database, including reporters, professional publications, bloggers and influencers, results were satisfying and the software itself was very easy and fast to use. Moving forward Yalla Esports is looking to increase and fine-tune its PR strategy and gain more positive awareness for the gaming community in the Middle East. 

Here's an example of the media publication that was made thanks to LianaPress™: 

YaLLa Esports Sponsors PUBGM League for 10 MENA Teams

As an esports team, we are mainly focusing on social media to deliver our news to the public, but LianaPress™ made us understand the value of PR and how easy it is to execute a campaign.
Klaus Kajetski
CEO & Founder, Yalla Esports

Guide: Effective PR with Press Releases

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