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Marketing Automation, Email Marketing, Websites



WEKA FACHMEDIEN GmbH is a leading B2B provider of cross-media brands for the target markets of professional electronics, automation, power engineering, electrical distribution and trade, and information and communication technology. WEKA offers high-quality content for professionals and executives with current news, technical articles, topic specials, and events.

WEKA Fachmedien has been a customer of Liana Technologies since 2018 and uses the content management system LianaCMS, the newsletter software LianaMailer and the marketing automation platform LianaAutomation for its digital customer communication.

Reasons for the collaboration

Until the cooperation with Liana Technologies, WEKA had used self-programmed tools, but their use required too much support effort.

"With our old IT infrastructure, we had hundreds of support tickets per year, with Liana's solutions we have reached almost zero. We need significantly fewer resources than before."
Stefan Ambrosch
Product Manager Digital Media


Other aspects that convinced WEKA to work with Liana are the simple and GDPR-compliant address management in LianaMailer, the unsubscribe pages in LianaCMS, and the reliable automated newsletter dispatch with LianaAutomation.

Working together for individual solutions

WEKA's editorial teams create newsletters in which advertisements are also displayed. To simplify ad management, content calendars were created in which the planners can select and create various forms of advertising. These are positioned in the right newsletters by automated RSS feeds.

"The advice from Liana Technologies was very well suited to us from the start and our questions are always answered quickly."
Stefan Ambrosch
Product Manager Digital Media


Concrete improvements

Thanks to the significantly simplified address management and the automatic deactivation of invalid addresses, the mailing lists have greatly improved in quality. This can be seen specifically in the opening rates, which have increased significantly since the use of LianaMailer. In addition, the various content creators are satisfied with the drag & drop editor, which is particularly convenient and simplifies the creation of newsletters. 


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