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Press Releases

Increased visibility with press releases

The Institut du Commerce is a French sharing platform whose aim is to bring together all players, small and big manufacturers, service providers, local producers and retailers, in order to understand together the evolution of the industry and the commerce, and ultimately the consumers’ behaviours. 

As their press contacts were initially limited to the professional press, and in order to increase the visibility of its activities, the Institut du Commerce needed access to a wider panel. After contacting Liana Technologies in order to know more about the LianaPress tool, the collaboration between the Institut du Commerce and Liana started.

Having a dedicated contact person makes it much easier to implement the tool.
Xavier Hua
General Manager, Institut du Commerce


With a press communication rhythm of one mailing per month and a few ad hoc mailings, Liana's solution has been perfectly integrated into the Institut's communication activities. Thus, even though the frequency of the mailing is monthly, the Institut du Commerce's notoriety has increased, as it receives direct calls from media that were previously unaware of the collaborative platform.

I would like to thank our contact person and highlight its involvement and very strong reactivity, which not only helps us to use the tool but above all provides us with valuable advice on how to organize and implement effective communication.
Xavier Hua
General Manager, Institut du Commerce
We are very pleased to support the Institut du Commerce in order to "Better preparing together the future of retail". Our mission is to ensure that their concrete initiatives get the best press and public exposure.
Alexandre Dolléans
Account Manager, Liana Technologies



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