Marketing Automation and Email Sending Services Service Terms

Liana provides its customers with digital marketing automation services that allow customers to design and implement automated marketing campaigns and email sending services. The Marketing Automation Service refers to LianaAutomation Services and email sending service to LianaMailer Services.

The use of all Liana products is subject to Liana's General Terms and Conditions, which are supplemented by these Service Terms for the Marketing Automation Services and Email Sending Services. In the event of any conflict between these Terms of Service and the General Terms, these terms shall prevail.

By accepting these Terms of Service, the Customer confirms that they have read the content of these Terms and agree to comply with them.

Service Content

The Service consists of an online service through which marketers can collect, analyze, and manage data from multiple digital marketing channels.

The Service offers the possibility to connect to the Customer's or third-party information systems (such as CRM and analytics) via software interface. Using the collected data and segmentation, the Customer can create dynamic target groups, automate messages sent to them across different channels, and analyze recipients' reactions to automatically generated messages. A more detailed description of the Service is available on the Services’ website:
https://www.lianatech.com/solutions/email-marketing/overview.html and
https://www.lianatech.com/solutions/marketing-automation/overview.html.

Liana GrowthStack

Liana GrowthStack doesn't in general process any personal data. In case any Liana Product is connected to Liana GrowthStack, data related to it is saved on Liana's servers. For EU customers, all data, including production data, logs, and backups, is strictly located and processed within the EU, ensuring full compliance with the GDPR and other applicable data protection legislation.

Liana ' s Responsibilities, Rights, and Obligations

When the Customer enters data necessary for the use of the Service, Liana does not process or otherwise use this data more than agreed upon between Liana and the Customer and as is necessary for the provision of the Service. At the Customer's request, Liana may review the data entered by the Customer into the Service to investigate the error situation.

Liana has the right to review the Customer's use of the Service if it has reasonable suspicion of misuse of the Service.

Liana stores domains and email addresses that are 1) mistyped or otherwise faulty, 2) considered spamtraps, 3) have abuse case or otherwise malicious intent connected to them or 4) otherwise pose a threat to Lianaʼs deliverability and sending reputation. Liana reserves the right to keep this data, even though the original customer relationship has ended, due to Lianaʼs legitimate interest to keep email deliverability high for all customers. Retention time for this data is 20 years

If the recipient of marketing messages, for any reason, contacts Liana directly and asks Liana to stop sending messages and notifications, Liana will inform the Customer of the termination request.

Your Responsibilities, Rights, and Obligations

The Customer is responsible for the accuracy, legality, quality, and appearance of messages transmitted via the Service to the extent that the Customer can influence their content, as well as described in the General Terms and Conditions.

The Customer is responsible for delivering the data used in the Service to Liana in the correct format and without errors.

The Customer is not allowed

import sensitive data (social security numbers, passwords, or similar as stated in General Terms and Conditions)
import irrelevant data (i.e. data not actively being used for marketing, communication or other relevant purpose)
import duplicate data. Try to import incremental changes only.

Abuse of the import system may result in a performance impact on your segments and automations, with in exceptional cases or recurring high load, data loss or timeouts as consequence.

Intellectual Property Rights

To the extent that the Customer has created the materials used in the Service, the Customer owns the related intellectual property rights in full. To the extent that the materials are produced by Liana, Liana grants the Customer a limited and non-exclusive right to use and modify them.

Notwithstanding the foregoing, the Customer retains all rights to the Customer's own data that the Customer uses in the Service and to the data processed using the Service. By processing the Customer's data for the provision of the Service, Liana does not acquire any rights to the Customer's data or other materials.

Document in downloadable format:
Conditions and Terms for Marketing Automation and Email Sending Services