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The State of Email Marketing 2023 - 2024

Email Marketing study by Liana Technologies

After conducting our first international email marketing survey in 2021, we are now back with fresh perspectives and a focus in finding out how marketers and marketing decision-makers approach email marketing in 2023 and 2024.

📗 What’s inside:

  • Email Marketing Team and Objectives
  • Newsletter Content and the Position of AI
  • Email Marketing Analytics: What and How to Measure?
  • Automation and Other Supporting Technologies
  • Data Responsibility
  • Benefits and Challenges: Cost Efficient, but Time-consuming to Maintain
  • Future of Email Marketing


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