This practical guide is aimed at those who are interested in email marketing, whether you are a beginner or want to recap the basics.
📗 What’s inside:
- Introduction to email marketing
- Composing newsletter templates
- Designing and creating good newsletter content
- Email deliverability and spam
- Mailing lists and segmentation
- Analytics and reporting
- Marketing automation
- Legislation and guidelines
- Choosing an email marketing partner
- Tips for sending your first newsletter
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