Liana Technologies establishes a new LianaAI unit and starts developing AI-based marketing tools - as one of the pioneers in its field. In addition to Artificial Intelligence, the EU General Data Protection Regulation (GDPR), coming to effect in 2018, becomes one of the key topics of the year. Liana Technologies starts preparing to the upcoming changes by updating its software and informing marketers with articles, newsletters and GDPR-themed events. LianaPress is renewed during the summer. The site gets a new fresh layout and improved usability on mobile. Liana Technologies continues its steady growth and recruits over 100 new employees in Europe, Asia and the Middle East.