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What Not-to-Do in Email Marketing Checklist

By being aware of the practices and elements that can have a negative impact on your email marketing, you can avoid your message being sent straight to the spam box or unsubscribed.

We've created this checklist to help you keep all these elements in mind when creating your newsletters and emails. Here is a sneak-peak of what you will find:

  • Incorrect word choices ("distress", "free money", adult or misleading content etc.)
  • Too many CTAs
  • Sudden volume of mail from an unknown IP address
  • No DMARC, DKIM, SPF settings made in domain settings

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