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Websites, Email Marketing

User-friendly and visually light solutions for a lighting company

Skilux is a private, independent wholesaler and importer of lighting fixtures in Finland. The company has existed for over 20 years and has already brought light to over 9000 customers. They offer professionally made lighting plans, high quality lighting products and bulbs, as well as installation and maintenance support if needed.

Skilux was looking for a partner for direct marketing purposes and were positively impressed with Liana’s email marketing tool after testing out how it worked for them. After starting to use the tool full-time, Skilux quickly noticed that they were receiving great contacts and hot leads through their direct marketing efforts. Both customers and prospects have described Skilux’s newsletters as professional.

The cooperation between Skilux and Liana has worked very well. The communication has been open, all situations have been solved quickly and very professionally. The trust that had formed during the cooperation regarding email marketing prompted Skilux to hand over their website renewal to Liana in 2019.

Skilux’s new website is user-friendly, visually light – which is apt for a lighting company – and harmonious. Some of the sections the site contains are media bank, clear grid-form reference pages and comprehensive product cards for available lighting products. Skilux has gotten a lot of positive feedback about the new site.

It’s reassuring to know that help is always available – for implementing the new or going through the old.
Jatta Kekkonen
Marketing, Skilux 
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