The Finnish Association of Adult Education Centres KoL acts as an umbrella organization for the adult education centres in Finland.
KoL got interested in utilizing the media monitoring service because as a trustee in the industry, the association must be able to follow developments and current issues in the sector. The pace of decision-making has accelerated and KoL needs to be able to react at the right time already in the preparation phase.
KoL asked offers from the biggest service providers in the industry and ended up choosing Liana Technologies’ media monitoring service. The decision was influenced by service recommendations and competitive costs.
A tool for the whole team
The use of the media monitoring tool at KoL isn’t limited to just one person – the whole office staff uses the service actively. With media monitoring tool, employees are following the general media debate in the sector and especially the municipal decision-making.
Adult education centres operate in each municipality in Finland which is why the opportunity to keep track of numerous small local media has been especially valuable to KoL.