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Monitoring gives valuable information to the trustee

The Finnish Association of Adult Education Centres KoL acts as an umbrella organization for the adult education centres in Finland.

KoL got interested in utilizing the media monitoring service because as a trustee in the industry, the association must be able to follow developments and current issues in the sector. The pace of decision-making has accelerated and KoL needs to be able to react at the right time already in the preparation phase.

KoL asked offers from the biggest service providers in the industry and ended up choosing Liana Technologies’ media monitoring service. The decision was influenced by service recommendations and competitive costs.

In the midst of hectic daily life, there is less and less time to keep track of things. With the help of Liana’s media monitoring service, I know when and where our trusteeship is needed.
Jaana Nuottanen
Executive Director, The Finnish Association of Adult Education Centre (KoL)

A tool for the whole team

The use of the media monitoring tool at KoL isn’t limited to just one person – the whole office staff uses the service actively. With media monitoring tool, employees are following the general media debate in the sector and especially the municipal decision-making.

Adult education centres operate in each municipality in Finland which is why the opportunity to keep track of numerous small local media has been especially valuable to KoL.

Liana’s media monitoring tool has given us the boost we need for our trustee work. Now we are able to follow the activities of the entire sector more closely and take a better stand on the issues under preparation.
Lauramaija Hurme
Publicist, The Finnish Association of Adult Education Centre (KoL)

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