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Email Marketing

Strengthening stakeholder relationships with email marketing

Audiokauppa is a store specialized in audio equipment such as speakers, amplifiers and other hi-fi technology. They operate both online and in three brick and mortar stores around Finland. Audiokauppa decided to start using Liana Technologies’ email marketing solution after a test period with the software had convinced them about both the tool and Liana as a partner.

Our own Liana liaison is in contact with us on a regular basis and always happy to help. We go through the problems we’ve encountered and, without asking, he always gives us great tips on how to use the service in the most efficient way for us.
Ville Helanen
Marketing Manager, Audiokauppa


Audiokauppa utilizes Liana’s email marketing solution for remarketing their products with newsletters. The results Audiokauppa has achieved with their remarketing messages have been excellent.

  • Audiokauppa’s average open ratio for their newsletters is 39 % 
  • The click-through ratio is over 8 % on average

Sending newsletters with Liana’s email marketing software has helped Audiokauppa to increase their sales and improve the level of their customer service. Audiokauppa’s newsletters have gathered an established audience and gotten a lot of positive feedback from the store’s customers. This can be seen from the OR and CTR percentages as well.

In addition to a great relationship with our liaison, we have found Liana’s free trainings and webinars truly useful to get the best out of the tool.
Ville Helanen
Marketing Manager, Audiokauppa

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