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Press Releases

Building an expert status through press releases

3 Friends is a company of three ice cream enthusiasts, whose mission is to make better ice cream from genuine ingredients without artificial aromas, colours, preservatives or excess air.

3 Friends have always been well received in media. Journalists have made many articles about the ice cream company, especially in the summertime when people want to read about nice topics. However, 3 Friends wanted to bring out their own professional perspective better and more profound through media.

To be able to tell their story, 3 friends needed a reliable platform for sending press releases. The company chose Liana Technologies’ press release distribution service after exploring a few alternatives. Liana’s tool was easy to use and the contact person was very convincing and helpful.

We had no previous experience of creating press releases, but our contact person helped us to get started and advised with practical things, such as which kind of contents are working in press releases. She has answered all our questions and also contacts us when I have left something unnoticed, which is great.
Anna Wikholm
Marketing Specialist, 3 Friends 


With Liana’s press release distribution service, 3 Friends have been able to target their messages to journalists interested especially in their field. By sending press releases, 3 Friends have managed to get straight contacts to journalists. Now journalists know who to call when they are in need of an ice cream expert.

The effectivity of press releases has been a very positive surprise to us. For example, when we won the categories of best brand and best vegan ice cream at VegeAwards 2018, the press releases about the subject spread broadly and received visibility in distinguished media, such as MTV3 news.
Anna Wikholm
Marketing Specialist, 3 Friends

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