More and more web pages, online stores and emails are browsed with mobile devices. Along with this change the technique behind the sites is changing as well. In order to serve mobile users the same way as those using a desktop, you basically have a choice between a few different options. One option is to build a separate mobile site that will work simultaneously with your primary site. In this case the ones browsing with a mobile device will be automatically directed to the separate mobile version of your site. The second option is to design your primary website responsive. By doing so your content will automatically scale to an optimal view regardless of the devices used.
Why responsive design makes sense
Responsive design ensures that the people browsing through your site will always have an optimal view of your site regardless of their end devices. A separate mobile site will also provide a mobile-friendly view given that the browser is using some of the most commonly used devices or screen sizes. Yet according to certain calculations there are around 230 different screen sizes available at the moment so it's virtually impossible to design each of them their own layout. With this in mind responsive design seems quite justifiable. Poorly executed mobile sites will only make you frustrated. Something most of us have probably experienced.
Some cases have even shown that people buy more on mobile. If this is true it is undeniably in any online merchants interests to build their store responsive. An even better argument to a responsive design is simply the fact that it brings a certain piece-of-mind to all parties involved in the project. The representatives of the company can go on knowing that the look and feel of their brand will remain the same regardless of the devices used. The designer on the other hand can design the layout responsive from the scratch knowing that the technique on the background won't fail them. The technology provider will also benefit from providing their customers a modern website that meets the needs of today. Ultimately the one benefiting is a more satisfied browser.
Not just positive
Responsive designs have had a lot of attention in blog posts all over the web. The technique has also faced some criticism, which mainly addresses the following notions:
- Developing a responsive technique requires time, effort and a skillful team with loads of expertise
- Testing the technique is difficult and time-consuming
The above notions are true and emphasize the fact that building a responsive site requires more from a technical partner than an average site project. We at Liana Technologies have done all the essentials for you making it much easier for you as a creative partner to get involved. While the creative partner can concentrate on designing the best possible responsive layout we'll take care of the technique and make sure everything works as planned. Contact our sales team and ask more! Liana Marketing Cloud -product family also includes tools for responsive newsletters and responsive online stores.