Inchcape Motors Finland wanted to develop both the usability and visual appearance of the existing Land Rover sites. A decision was thus made to renew sites both in Finland and in the Baltic countries. The new sites were to be easy to use and navigate through. The customer also wanted to use rich content on the site to bring Land Rover brand closer to the consumers. At the same time, the content management system needed to serve better the needs of a quickly evolving business. Video and image content needed to be supported and the CMS needed to enable future development of the site.
For the customer it was important to find a system that allows users to easily update all parts of the site content. This in mind, Liana Technologies and LianaCMS were chosen over open source systems.