Halti is a Finnish company specialized in the design and manufacturing of outdoor sports and recreation equipment. Since 1976, Halti has remained appealing and is today one of the most appreciated sport clothing brands in Finland. The company's other brand, Raiski, has also established its place in the domestic outdoor clothing markets.
Halti needed a tool to reach their consumers via newsletters. The recipients of the newsletter were known to belong to many different groups: Halti's own customers as well as the clientele of two different outlet stores were to be reached. The tool would also have many different users.