Case Avis

1. Introduction

1. Introduction Max Lindholm I’m really satisfied with LianaMailer. It is such an easy and fast email marketing tool. And most of all, it is simple to use. Max Lindholm Sales & Marketing Advisor, Avis

Avis Car Rental and its subsidiaries operate one of the world’s best-known car rental brands with over 5000 locations in more than 165 countries.

The Avis vision is to lead the industry by defining service excellence and building unmatched customer loyalty. They are also dedicated to continuous innovation and pursuing new ideas and opportunities.

2. Challenges and goals

2. Challenges and goals Ville Lehtoniemi We put constant effort to ensure the successful delivery of messages. It requires both an active take on information security issues as well as continuous product development. Ville Lehtoniemi Account Director, Liana Technologies

Avis has a large clientele that the company wanted to approach with customer emails. The goal was to build relationships and to maintain regular contact with customers and prospects. However, it was important for Avis to be able to send the newsletters without putting a lot of extra time in composing them. Therefore, they needed to find a user-friendly tool to carry out professional email marketing even with larger deliveries.

3. Implementation

3. Implementation Max Lindholm LianaMailer has met our expectations. We have been able to do everything we wanted to do with the tool. Max Lindholm Sales & Marketing Advisor, Avis

In LianaMailer, the company found the easy-to-use tool that they were looking for. The Drag & Drop editor makes it handy to adapt and modify the content and the structure of different newsletters. The general appearance and layout is yet always ready to go. All that needs to be done is to add the content and hit send.

What is more, managing the subscribers is now easier. In Avis' case the trade shows have turned out to be a great way to enrich the existing subscriber database. After participating a trade show new contacts are brought straight to LianaMailer as Excel files and used in further marketing activities.

4. Results

4. Results Ville Lehtoniemi Email marketing is an effective lead generation method. It also narrows down the gap between sales and marketing activities by bringing the two closer together. Ville Lehtoniemi Account Director, Liana Technologies

Composing and sending out newsletters is now faster and more convenient than before, which is exactly what Avis was hoping for. With the help of LianaMailer, Avis is now able to reach their target groups effectively. What is more, newsletters have led to inbounds.

  • Email marketing campaigns have led to inbounds
  • Working with a user-friendly tool saves both time and resources