Article

From a local startup to a global player: Liana Technologies among the forerunners of digital marketing technology

Contact us
From a local startup to a global player: Liana Technologies among the forerunners of digital marketing technology Key to the continued success has been the ability to provide a unique breadth of cloud based services by integrating marketing and PR tools with each other. Key to the continued success has been the ability to provide a unique breadth of cloud based services by integrating marketing and PR tools with each other.

Liana Technologies, a Finland based company specialized in marketing and communication technology has quickly become a notable player in the global field of digital marketing. Local demand for the company’s marketing automation service has been strong and it’s now rapidly expanding in European, Asian and Middle-Eastern markets.

Liana Technologies has been able to maintain two digit growth for ten consecutive years now earning the company several placements on the Deloitte Technology Fast list.

Even though we’ve had strong growth for a long time now, we're just getting started”, says Samuli Tursas, the CEO and founder of Liana Technologies. The company is now serving over 3 000 corporate customers with over 10.000 end users and expects to add close to 1 000 new customers in 2016.

Key to the continued success has been the ability to provide a unique breadth of cloud based services by integrating marketing and PR tools with each other. Adapting to growth in a flexible manner has also been crucial in securing sustainable and consistent growth without sacrificing the agile culture of the company.

This consistency and the fact that companies are investing more on digital marketing every year have given Liana Technologies a fertile ground to grow and expand to new markets. The company has formed subsidiaries in Dubai, Hong Kong, Berlin, Paris and Stockholm and works with well known international brands like Ikea, Toyota and Starbucks.

“Investments in digital are on the rise and as technology becomes more and more prevalent in marketing, we need to understand that the end users are now the marketers instead of the tech department”, says Tursas.

Liana Technologies provides comprehensive cloud based services for content management, email marketing, eCommerce, press release distribution, online media monitoring and marketing automation.

Deloitte Technology Fast 50 also listed Liana Technologies - known as Koodiviidakko in Finland - as one of the fastest growing tech companies in Finland in 2015.

Found this article interesting?

Subscribe to our monthly newsletter to get the latest interesting articles in your own mailbox.

Subscribe to our newsletter

More news

21 Digital Marketing Trends for 2018 [+Infographic]

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year..

Read More

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation.

Read More

6 Email Marketing Tips for Hotels

Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.

Read More

13 Emails to Inspire You

Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by.

Read More

How to Get Started With Conversion Rate Optimization?

You are driving a lot of traffic to your site, managing several campaigns and shouting about your site on rooftops. But is your site actually working as good as it could? How well is your traffic converting to subscribers, downloads, leads, and sales? 

Read More