Article

Digital Marketing Dubai -event held in November

Contact us 1
View image Digital Marketing Dubai -event held in November Liana Technologies brought international expertise to the event all the way from our headquarters in Finland.
View image Quest speaker Mr. Ian Fairey from Red Blue Blur Ideas Performance (RBBI) spoke about Email marketing in the Middle East.
Our warmest congratulations to Mr. Vinod Nair from Harwal Group who won the iPad mini drawn among all of the attendees.

Since opening up an office in Dubai a little less than one year ago, Liana Technologies hosted its first Digital marketing event in Dubai. The event raised many people's interest and was fully-booked beforehand, a big thank you to all of the attendees on behalf of Liana's team!

The agenda of the event covered the latest trends in digital marketing as well as best practices in email marketing, marketing automations and eCommerce. The program was specifically tailored for the Middle East and Dubai area, packed with tangible case studies, tips and tricks for digital marketing as well as international and local expertise.

Agenda

  • Importance of digital marketing and PR 
    Paavo Vasala, Chairman of the Board, Liana Technologies (Headquarters, Finland)
  • Digital marketing Cloud: multi channel approach 
    Pekka Huttunen, Chief Operating Officer, Liana Technologies (Headquarters, Finland)
  • Email marketing in the Middle East: current state and opportunities 
    Ian Fairey, Business Director, Red Blue Blur Ideas Performance (RBBI), Dubai, UAE
  • Cases of effective email marketing (B2B and B2C)
    Janne Kilpeläinen, General Manager, Liana Technologies (Dubai and Middle East region, UAE)
  • From mass mailing to personal interaction in eCommerce
    Pekka Huttunen, Chief Operating Officer, Liana Technologies (Headquarters, Finland)

Our warmest congratulations to Mr. Vinod Nair from Harwal Group who won the iPad mini drawn among all of the attendees. Also, a special thanks to our quest speaker, Mr. Ian Fairey from Red Blue Blur Ideas Performance (RBBI).

Contact us if you want to continue the conversation or learn more about our Digital marketing toolkit.

Contact us

Found this article interesting?

Subscribe to our monthly newsletter to get the latest interesting articles in your own mailbox.

Subscribe to our newsletter

Comments (1)

Feb 8, 2018

Digital Marketing Agency Dubai

uae.mbinfosoft.com is more than 10+yrs digital marketing consultant . We offer 360 Digital Marketing Company in Dubai - U.A.E. (United Arab Emirates) etc..
For more details go to: http://uae.mbinfosoft.com/dubai/360-digital-marketing.php

- Saran Verma

Article commenting

More news

21 Digital Marketing Trends for 2018 [+Infographic]

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year..

Read More

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation.

Read More

6 Email Marketing Tips for Hotels

Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.

Read More

13 Emails to Inspire You

Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by.

Read More

How to Get Started With Conversion Rate Optimization?

You are driving a lot of traffic to your site, managing several campaigns and shouting about your site on rooftops. But is your site actually working as good as it could? How well is your traffic converting to subscribers, downloads, leads, and sales? 

Read More