News

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

 By creating a segment for the whitepaper downloaders in our marketing automation platform, we could see the number of downloads from each channel.

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation. Read More Sep 11, 2017

6 Email Marketing Tips for Hotels

 Email marketing can help you to establish a more personal relationship with your customers.

Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty. Read More Jul 20, 2017 2

13 Emails to Inspire You

 Emotions matter a lot in email marketing. They play a crucial role in developing a strong relationship with your customers.

Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by. Read More Jul 17, 2017

How to Get Started With Conversion Rate Optimization?

 You can pretty much test any element on your site - images, copy, navigation, call-to-action... Even small changes can have a big impact.

You are driving a lot of traffic to your site, managing several campaigns and shouting about your site on rooftops. But is your site actually working as good as it could? How well is your traffic converting to subscribers, downloads, leads, and sales?  Read More Jul 4, 2017

How can marketers prepare for GDPR? (and how are we preparing)

 When the first data request arrives, it shouldn't come as a surprise for the marketers.

With the enforcement date of the EU General Data Protection Regulation (GDPR) approaching, the topic is on everyone's lips. We decided to write a series of blog posts to uncover the details of the regulation and to offer you our best advice to prepare. Read More Jun 15, 2017

Liana Technologies and Encode Solutions merge to create unique mobile solutions

 The majority of today’s digital activity takes place on mobile devices. We’ve also seen this as a rapid growth in the demand for services that utilize mobile technology.

Liana Technologies has acquired Encode Solutions to expand its already strong know-how in technology and R&D to include mobile technology. The new division is called Liana Mobile and its primary focus will be to provide customized mobile applications to customers while also developing new growth-focused services that fully utilize mobile technology. Read More Jul 27, 2016

From a local startup to a global player: Liana Technologies among the forerunners of digital marketing technology

 Key to the continued success has been the ability to provide a unique breadth of cloud based services by integrating marketing and PR tools with each other.

Liana Technologies has quickly become a notable player in the global field of digital marketing. Local demand for the company’s marketing automation service has been strong and it’s now rapidly expanding in European, Asian and Middle-Eastern markets. Read More Jan 28, 2016

Liana Technologies Hong Kong launched a series of digital marketing events in June

 Hot topics, inspiring talks and good wine - the fully-booked event was well-received by the Hong Kong marketing and communications professionals.

Hot topics, inspiring talks and good wine - the 'Liana After Hours' cocktail seminar kick-off brought together marketing and communications professionals from different fields. Read More Jul 2, 2015

Liana Technologies raises online marketing awareness in Dubai

 Participating in DM3 Institutes courses gives participants a great overview of various aspects of online marketing disciplines.

From the beginning of 2014 Liana Technologies has been partnering with one of the leading online marketing institutes in Dubai, the DM3 Institute, in lecturing about email marketing. Read More Jan 26, 2015

Liana Technologies shortlisted in the prestigious European Business Awards competition

 Even in far-off Finland it is possible to create internationally competitive products with hard and determined work

Liana Technologies has made its way to the shortlist in the prestigious European Business Awards competition. The company is one of the national finalists in the Customer Focus category, in which succeeding requires customer-focused products and services and high quality. The public can also get acquainted with the finalists and vote for their favorites in the next stage of the competition that started on the 6th of January. The company that gets the most votes in the public ballot will move on to the next stage of the competition and receives the title of the national champion. Read More Jan 8, 2015

Liana Technologies Ltd on the Deloitte Technology Fast500 EMEA list for the fifth time in a row

 Liana Technologies being ranked on the growth list for five years in a row shows the persistent work we do with our customers.

Liana Technologies was ranked one of the fastest growing technology corporations for the fifth year in a row. The EMEA list consists of companies in Europe, Middle East and Africa. Read More Dec 5, 2014

Liana Technologies succeeds in Prestigious Awards competition

 View image All of the National Champions will also take part in a public vote to decide ‘Public Champions’ for each country.

Liana Technologies has been named as a National Champion in The European Business Awards 2014/15. The competition engaged with over 24,000 business from 33 European countries this year. Read More Sep 9, 2014

Liana's Digital Treats in 2013

 View images While using the modular Drag & Drop template you can freely add, delete or move content blocks without messing up the newsletter's layout.

Each and every part of Liana's digital toolkit evolved in 2013, bringing our customers even more exciting possibilities to develop their digital marketing further. We listed down some of the most delicious digital treats of 2013. Read More Feb 10, 2014

Liana Technologies ranked on the Deloitte Technology Fast 500 EMEA 2013

 Liana Technologies has had a busy year with offices opened in Dubai, United Arab Emirates, Shen zhen, China and most recently in Moscow, Russia.

For the fourth year in a row, Liana Technologies was recognized among the fastest growing technology companies in Europe, the Middle East and Africa (EMEA). Read More Dec 4, 2013

Digital Marketing Dubai -event held in November

 View images Liana Technologies brought international expertise to the event all the way from our headquarters in Finland.

Liana Technologies hosted its first Digital Marketing event in Dubai, United Arab Emirates. A big thank you to all of the attendees! Read More Dec 3, 2013

Thanks to all visitors at TFM&A!

 View image Liana Technologies had an amazingly busy and interesting two days at the TFM&A event in London

Liana Technologies' first visit to the UK was a success and worked out really well for us. Stand was busy with many interested visitors and good conversations. Read More Mar 5, 2013

Liana Technologies is launching cloud based toolkit for marketing and PR professionals at TFM&A event

 View image Previously companies had to build their own marketing and PR tools from various providers, resulting a nightmare of IT integrations and problems. Now they can have all...

The product families that see the daylight at the event are Liana Marketing Cloud™ and Liana PR Cloud™. Read More Feb 19, 2013

Meet us at TFM&A in London

 You can find us at stand number D26 during the two eventful days. See you there!

Liana Technologies is exhibiting at the event Technology for Marketing and Advertising in London on February 26th and 27th Read More Feb 11, 2013

Liana Technologies fires up the new year by launching its new website

 We would be delighted to hear both positive comments or constructive criticism about the site. Contact us if you wish to leave us your comments.

Liana Technologies' website lianatech.com now has a completely new layout and technique behind it. What we have on the background is the brand new analytics driven and responsive site technique using LianaCMS to be launched early this year. Read More Jan 8, 2013

Liana Technologies continues as the fastest growing tech company in the City of Oulu, the Silicon Valley of Europe

 View image Deloitte lists yearly the fastest growing technology companies in Finland and EMEA region.

Liana Technologies is one of the fastest growing tech companies in Finland on Deloitte Technology Fast 50 listing and number 267 on the Technology Fast 500 EMEA list in 2012. Read More Nov 22, 2012

Liana Technologies fighting over National Champion status in the European Business Awards 2012/13. Public voting has been opened!

 Liana Technologies is a nominee in Customer Focus -category where success requires customer-centred products and services and high quality.

Liana Technologies's video is available among other Finnish finalists on European Business Awards website. Voting ends on October 17th. Read More Sep 6, 2012

Liana Technologies represents Finland in the European Business Awards

 View image The competition has been arranged since 2007, and in 2011 over 15 000 organizations from over 30 countries took part in it.

Liana Technologies has been chosen as one of the national finalists in European Business Awards 2012/13 competition. Read More May 30, 2012