Try to use language that your readers will understand. A heading that sounds witty to you may evoke an opposite reaction at the readers' end, especially if you use difficult professional terms. Try to use language that your readers will understand. A heading that sounds witty to you may evoke an opposite reaction at the readers' end, especially if you use difficult professional terms.
Coming up with a good subject line isn't always easy – nevertheless it is one of the most important things in a newsletter. If your headline isn't interesting enough the content of the newsletter will be completely wasted. Your first task is to get the reader to open your newsletter.
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By the common effort of our marketing team, we compiled the most up-to-date digital marketing checklist for you.Read More
Getting existing mailing lists GDPR-compliant is a priority for marketers right now. Email marketing is the most profitable kind of marketing when it comes to return on investment. This means that losing a subscriber is lost income. How to hold on to your contacts even after GDPR comes into effect?Read More
The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year..Read More
Marketing automation has a lot of benefits but there are also challenges a marketer needs to overcome. Our survey results reveal the obstacles that you may face with marketing automation and we give you the ways to prevail.Read More
The story of Liana Technologies started in 2005, in a tiny country called Finland in the northern part of Europe. Now our country of origin is turning 100 years old. To celebrate this, we gathered 100 tips for digital marketing.Read More