Marketing automation and media monitoring tools should support your social media marketing activities to make it more efficient.
Social media channels, like Facebook, Twitter and Instagram are no longer platforms for posting only #tbt pictures and browsing the photos from last Friday's party.
Businesses have been using these channels to communicate with their customers and promote their brands already for a long time. However, the branding purposes are not everything the SoMe channels are capable of.
In this post, we'll show 18 ways to leverage social media platforms to grow your business. At the end, we'll present useful tips for making your social media marketing more efficient.
Social media ads campaigns should work in tandem with marketing automation. With this tool, you can combine the CRM, website, event management and social media and get very targeted segments of clients. Create social media campaigns straight from the tool to reach targeted segments in a personalized way.
Let’s see how the marketing automation works in combination with social media in practice:
Case 1 – A buyer in your dress webstore.
Create a targeted ad in Facebook with your new collection of dresses.
Case 2 – A prospect in your Fitness Club.
Create a triggered ad in Twitter with the seasonal joining fee discount.
Social media monitoring is important: by using a monitoring tool, you can identify the profile of key opinion leaders and trending topics people talk about related to your industry.
Let’s find out what value a media monitoring tool can bring to social media promotions:
Case 1 – Potential visitors of your restaurant
Broadcast your new meals via Instagram Stories
Case 2 – A typical buyer of your healthcare center
Create a video ad in Instagram targeted to young females showcasing your effective treatment methods and success stories.
With LianaCEM, you can integrate your social media with other digital channels, for example by collecting newsletter subscribers straight from a Facebook post (who will then receive an automated welcome chain and the following drip campaigns you set).
LianaMonitor effectively tracks the journalistic web media, blogs, forums and social media channels to find the discussions relevant to your company in the web. With the help of the tool, you can monitor your online visibility and measure the effectiveness of your social media communications.
Contact us and we will build a solution suitable to your needs!
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