By creating a segment for the whitepaper downloaders in our marketing automation platform, we could see the number of downloads from each channel.
As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation.
Once a lead is captured, with an advanced marketing automation solution, you can immediately start nurturing them.
Getting leads is one thing, but retaining, nurturing and closing them is another. How do you take care of your leads? How to stand out and how to offer a better online experience than your competitors?
Email marketing can help you to establish a more personal relationship with your customers.
Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.
Emotions matter a lot in email marketing. They play a crucial role in developing a strong relationship with your customers.
Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by.
ROI, short for Return on Investment, means the amount of money that a company receives in return for the investments they make.
ROI is a concept that, little by little, has become a part of the daily routine for marketing teams as well. But what exactly is ROI and how can you calculate it?
You can pretty much test any element on your site - images, copy, navigation, call-to-action... Even small changes can have a big impact.
You are driving a lot of traffic to your site, managing several campaigns and shouting about your site on rooftops. But is your site actually working as good as it could? How well is your traffic converting to subscribers, downloads, leads, and sales?
When the first data request arrives, it shouldn't come as a surprise for the marketers.
With the enforcement date of the EU General Data Protection Regulation (GDPR) approaching, the topic is on everyone's lips. We decided to write a series of blog posts to uncover the details of the regulation and to offer you our best advice to prepare.
Advance one department at a time instead of putting all the processes through a complete makeover.
Marketing automation can be a long, distressing and expensive project – or not. We gathered five questions and tips from professionals. Are you thinking about marketing automation? Ask yourself these questions!
51% of marketers report that influencer marketing has become more effective for acquiring customers than other channels (R2Insights)
Key opinion leaders, also known as influencers, are people or organizations that have such a strong social status that their recommendations and opinions are listened to when making important decisions.
Continuously monitoring your own industry creates the basis for finding influencers.
Key opinion leader surveys can be done as one-off by monitoring the current situation. In the best case, however, finding influencers is a part of everyday communications and marketing that includes social media and media monitoring, press releases and PR.
Nowadays people tend to book trips on the go. Make the booking process smooth and user-friendly for your customers by launching a webpage adapting to all devices.
In the first article in our series, we presented the ways to improve online experience in eCommerce. Then, we continued the discussion with the tips on how to build a superior online experience in the IT industry. In the last article in this series, we compiled the list of 6 ways to improve online experience in tourism.
Integrating a marketing automation platform is crucial to ensure an exceptional online customer experience in the digital business.
In January we dived into online customer experiences in e-Commerce. Now it’s time to take a look at the ways to build a superior online experience in the IT industry.
SEO is especially important during a website or online store revamp project.
With most people starting their journey on the customer path in search engines, understanding search engine optimization (SEO) and using it to your advantage is critical for every organization. SEO is especially important when handling a website or online store revamp project.
Personalized subject lines can increase open rates up to a whopping 41%.
Have you ever wondered how to make your newsletters distinct and easy to notice? Keep on reading to learn the 8 best email personalization practices.
What is interesting to you, might not be for the majority of readers. Write your releases primarily from the reader's perspective.
Newspapers, media, freelance editors and bloggers receive hundreds of releases daily and it's tough to stand out from the mass. We gathered 8 tips on how to improve the chances of your press release getting published.
With 59% of marketers experiencing good ROI after personalizing their online stores, it is clear that personalization is essential for an e-retailer.
Let’s take a look at what should be taken into account in building a great online experience in eCommerce, IT, and tourism. In the first article of this series, we start with tips and tricks on how to improve the customer experience for online shoppers.
Numbers often convince the reader of the significance of your product or operations. Visualizing stats with graphs and charts can make an otherwise dull subject seem...
You can tell when you have a great press release at your hands. It’s ready to publish as it is, succinct, easy to understand and has an interesting topic with a clearly stated core point. A great release also has a clear and consistent structure that follows a pattern proven to be successful.
Marketing automation has a big role in organizing the work within the marketing team as well as between teams.
For most of those who do professional marketing, an automation tool is either an everyday instrument or at least is on the top of the shopping list for 2017. Here are 14 reasons to take it into action!
If you are still not taking advantage of data and analytics, you're doing it at your peril. The future will be driven by data and the ability to apply it properly...
At the beginning of the new year, it's important for a digital marketer to analyze their marketing actions during the past year and check if they utilize the most important tools. This is also the time to plan marketing tactics for the upcoming year. Read our list of marketing trends you should look into in 2017.
Google Analytics can help you get to know your visitors better, spend resources more efficiently and works as a stepping stone for overall business growth. So, start...
If you haven’t used data and Google Analytics to your advantage yet, now is a good time to start. In many cases, there is an untapped potential that the use of Google Analytics will reveal. It will provide you valuable information to act on and back up your business decisions. In this article, we will cover some basics to get you started.
The sweetest part about social media monitoring is the opportunity to take advantage of competitors' faults. Spot an unhappy competitor's customer and help them.
You will obviously get notified on social media channels when someone tags you on a post, but people tend to gossip without letting you know. Thus, as a rule, you find out only a fraction of what people think and talk about you.
During Christmas holidays, people have time to browse online, they want to use the present gift cards, and are looking to change the wrong size sweaters.
Even though the marketing and communications offices go quiet, the customers won't lose their interest – usually the exact opposite. By planning ahead and scheduling you can spend the holidays without a care. We listed 5 handy Christmas tips for yuletide marketing and communications.
To help you make your digital marketing systemized we’ve prepared the digital marketer checklist outlining the major tools a marketer should use today.
On the one hand, the rapid growth of different marketing software represents tremendous opportunities to grow your business. The other side of the coin, is, however, that it is easy to get lost in the digital jungle and end up using the digital instruments insufficiently or neglect to apply some of the powerful tools.
Remarketing should be seen as the art of closing in on a customer who has shown a high interest in your brand and products, and keeping them close ever after.
One could argue that remarketing is the easiest form of marketing. Remarketing should be seen as the art of closing in on a customer who has shown a high interest in your brand and products, and keeping him or her close ever after.
By following the discussion related to your brand you get feedback in real time and can quickly react to customers' comments.
Utilizing social media in communications and marketing is already familiar to businesses. It's acknowledged in most companies that actively producing content in social media channels helps to make customers committed and satisfied.