Article

What is eCommerce today?

Contact us
What is eCommerce today? eCommerce marketing should be looked at from a new view-point, and apply consumer knowledge into new digital possibilities. eCommerce marketing should be looked at from a new view-point, and apply consumer knowledge into new digital possibilities.

Harvard Business Review states that the traditional definition for eCommerce has become obsolete. Before the difference between commerce in stores and online were clear cut: either you sell products in a store or online. When decoupling eCommerce from the back-end business processes behind it we see that eCommerce is just a way to engage customers. If your company tries to sell products online in some way you are in eCommerce business. The diversity and developing service models of eCommerve make the traditional eCommerce model outdated. What's the competition about in online stores today?

eCommerce model today is much more complex than in the past years as more and more retailers are taking their products and services online. Today you can, for example, order food supply to your door, rent a van with a driver, rent a movie over network and watch it on your TV, or order a product to a pick-up store. Reaching the consumer at the point-of-purchase is no longer a battle for shelf space, but a war to connect meaningfully across wide range of digital platforms and delivery mechanisms.

But how to gain competetive advantage on eCommerce markets? In stores purchasing processes are traditionally driven through campaings, bundling, and calculated product placement. In eCommerce it is possible to record every customer transaction and track consumer behavior and even sentiment. This brings a possibility to reach the consumers shopping carts and become part of their repeated purchasing cycles.

eCommerce marketing should be looked at from a new view-point, and apply consumer knowledge into new digital possibilities. Partly this requires combining digital deep into the business.

The companies that will succeed will be the ones that seize the opportunity and exploit the services available.

Read the original article 

Found this article interesting?

Subscribe to our monthly newsletter to get the latest interesting articles in your own mailbox.

Subscribe to our newsletter

More news

Dynamic annual reports online

Many companies have taken the most important publication of the year into digital era and started publishing their annual report online. In this article, we will explore the most significant advantages of online annual reports along with a case study.

Read More

8 Digital Marketing Tips for a Great Ramadan Campaign [Infographic]

The month of Ramadan represents an excellent sales and marketing opportunity for businesses. Yet a lot of companies take it with a pinch of salt. Check out this infographic to find out why investing in digital marketing during Ramadan is crucial in 2018.

Read More

GDPR and mailing lists: hold on to your subscribers (and make more in the process)

Getting existing mailing lists GDPR-compliant is a priority for marketers right now. Email marketing is the most profitable kind of marketing when it comes to return on investment. This means that losing a subscriber is lost income. How to hold on to your contacts even after GDPR comes into effect?

Read More

21 Digital Marketing Trends for 2018 [+Infographic]

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year..

Read More

Marketing Automation: Overcoming the Challenges [Survey Results]

Marketing automation has a lot of benefits but there are also challenges a marketer needs to overcome. Our survey results reveal the obstacles that you may face with marketing automation and we give you the ways to prevail.

Read More