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Guide to Measuring the Results of External Communications

If you don't measure it, you can't improve it.

Measuring plays a major role in improving communications and PR. This guide steers you through the path of measuring external communications, step by step.

By reading this guide, you'll learn

  • What measurable communications and PR is
  • Why you need to measure the impact of your external communications
  • How to start measuring
  • How to utilize the measuring results

“Utilize measuring also as a learning experience. Thanks to measuring results, you learn to recognize the points where communications and your skills can be improved.”

Iina Mikkola
Account Director, PR Specialist, Liana Technologies

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