Article

Top 5 trends in communications

Contact us
Top 5 trends in communications Media monitoring is an important part of creating content. To react, you need to know what is discussed and what is the tone of discussion. Media monitoring is an important part of creating content. To react, you need to know what is discussed and what is the tone of discussion.

Every new year brings a fresh breeze to communications. Instead of paid advertisements, customers now value meaningful content and service providers’ expertise. What things should you consider when you plan your communications strategy? We made a list of five communications themes that rule this year.

1. Storytelling – make the message come alive with a story

Meaningful content becomes more and more important in communications. Storytelling is not a new invention but its role is growing alongside the more traditional style of communication. The public rewards interesting content that stands out by commenting, sharing and committing.

A tip: Think what makes your company’s story stand out.

2. …and content once more

It’s time to polish your content marketing strategies. Offer high quality and timely content that helps customers to solve problems, evokes conversation and spreads knowledge.

Reach your target audience at the right time. This means that you need to be topical and react quickly to public discussion and the events in your field. Media monitoring is an important part of creating content. To react, you need to know what is discussed and what is the tone of discussion. Listen to your audience and make sure you’re headed in the right direction.

A tip: Draw goals and meters for the content and follow if they are reached.

3. Using multiple channels – the right place at the right time

Are your messages showing on the right channels? Are you meeting your goals?

Share content through multiple channels. Follow how your message works by monitoring the effects on social media channels, blogs and forums. Where the content goes unnoticed, where it is being read? Where are your messages getting comments and what sparks discussion? Media monitoring tools do the compiling and analyzing for you.

A tip: Share your message through multiple channels and monitor how it is received.

4. Faces behind the operations – from company to individuals

Let your company’s and its individuals’ personalities show. Be bold and put the spotlight on the professionals behind your operations. Compose messages with a personal touch and make them approachable. Give a versatile image of your company to the press and let them know about your success stories.

A tip: Bring the faces to the forefront in communications.

5. Communicating your expertise

You are the experts in your field: let it show. The whole staff needs to be in the process of making your company a brand.

Expertise is especially manifested in high quality and timely content that is displayed on the right channels. Gather knowledge and know-how from the personnel and make it a part of your communications. Target the message to a specific group of recipients.

A tip: Harness the whole staff to represent the company but remember to set common guidelines.

If you are interested in efficient PR and communications tools, learn more about our PR Cloud -products and contact our team.

Found this article interesting?

Subscribe to our monthly newsletter to get the latest interesting articles in your own mailbox.

Subscribe to our newsletter

Article commenting

More news

Dynamic annual reports online

Many companies have taken the most important publication of the year into digital era and started publishing their annual report online. In this article, we will explore the most significant advantages of online annual reports along with a case study.

Read More

8 Digital Marketing Tips for a Great Ramadan Campaign [Infographic]

The month of Ramadan represents an excellent sales and marketing opportunity for businesses. Yet a lot of companies take it with a pinch of salt. Check out this infographic to find out why investing in digital marketing during Ramadan is crucial in 2018.

Read More

GDPR and mailing lists: hold on to your subscribers (and make more in the process)

Getting existing mailing lists GDPR-compliant is a priority for marketers right now. Email marketing is the most profitable kind of marketing when it comes to return on investment. This means that losing a subscriber is lost income. How to hold on to your contacts even after GDPR comes into effect?

Read More

21 Digital Marketing Trends for 2018 [+Infographic]

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year..

Read More

Marketing Automation: Overcoming the Challenges [Survey Results]

Marketing automation has a lot of benefits but there are also challenges a marketer needs to overcome. Our survey results reveal the obstacles that you may face with marketing automation and we give you the ways to prevail.

Read More