Article

Case: Newsletter made the amount of site visitors ten times bigger

Contact us
Case: Newsletter made the amount of site visitors ten times bigger The trend is the same every month – there is a significant rise to the number of visitors on the days the newsletter is sent.

The company we introduced in the Case example uses Google Analytics for tracking how many times per day their website is visited. Without the newletter there is about 10-150 visitors daily. Most of the visitors come to the site either directly or through searches. A newsletter sent once a month results in a significant rise in the number of visitors.

On a normal day there is about 50-150 visitors to the site whereas when a newsletter was sent in January there was 710 visitors to the site on that day. The trend has remained the same every month – there is a significant rise to the number of visitors on the days that the newsletter is sent.

The figure illustrates well the increase in the number of visitors. The peaks in the figure are the days when the newsletters were sent.

What is interesting is that the visitors that came through the newletters spent a fairly long time on the site. It is worthwhile to invest in the contect of the site – with the help of the newsletter you can get the existing and the new, potential customers to browse for more information about your products and services.

Contact us if you want to know more about LianaMailer. Through it you can easily create professional, graphic newsletters with links that direct the reader to interesting contect on your website. 

Contact us

Found this article interesting?

Subscribe to our monthly newsletter to get the latest interesting articles in your own mailbox.

Subscribe to our newsletter

More news

21 Digital Marketing Trends for 2018 [+Infographic]

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year..

Read More

Marketing Automation: Overcoming the Challenges [Survey Results]

Marketing automation has a lot of benefits but there are also challenges a marketer needs to overcome. Our survey results reveal the obstacles that you may face with marketing automation and we give you the ways to prevail.

Read More

Artificial Intelligence (AI) – 101 for Marketers

Artificial intelligence is exactly what it sounds like: the tasks that normally require a person are performed with technology that simulates human intelligence. Depending on the purpose or the company, this could mean a complex technical business solution – or a chatbot with a funny name.

Read More

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation.

Read More

6 Ways to Generate Leads for Real Estate

Getting leads is one thing, but retaining, nurturing and closing them is another. How do you take care of your leads? How to stand out and how to offer a better online experience than your competitors?

Read More