Email marketing is ranked as the best channel in terms of ROI, with more than two-thirds (68%) of companies rating the channel as ‘good’ or ‘excellent’. Email marketing is ranked as the best channel in terms of ROI, with more than two-thirds (68%) of companies rating the channel as ‘good’ or ‘excellent’.
For years already, email marketing has been ranked as the best digital channel in terms of return on investment. A survey from McKinsey & Company states that Email is 40 times more effective for marketers than Facebook and Twitter combined.
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