All news

Marketing Automation: Overcoming the Challenges [Survey Results]

 Put some thought into building a content calender and commit to it. A documented content plan is proven to correlate with successful content marketing.

Marketing automation has a lot of benefits but there are also challenges a marketer needs to overcome. Our survey results reveal the obstacles that you may face with marketing automation and we give you the ways to prevail. Read More Dec 1, 2017

100 Tips for Digital Marketing

 One tip for each year of Finland's independency.

The story of Liana Technologies started in 2005, in a tiny country called Finland in the northern part of Europe. Now our country of origin is turning 100 years old. To celebrate this, we gathered 100 tips for digital marketing. Read More Nov 24, 2017 1

GDPR Basics [+Checklist]: Get in Terms with the EU Data Protection Regulation

 The data processors of personal data registers have to ensure and demonstrate that they comply with the data security regulation and maintain the security of personal...

What should every marketing and communications professional know about EU's new General Data Protection Regulation (GDPR)? After reading this article, you will know why you should care about GDPR, understand the main terminology and know exactly what you should do to prepare. Read More Nov 2, 2017

Artificial Intelligence (AI) – 101 for Marketers

 Few of us have the time to go through masses of data. A robot does.

Artificial intelligence is exactly what it sounds like: the tasks that normally require a person are performed with technology that simulates human intelligence. Depending on the purpose or the company, this could mean a complex technical business solution – or a chatbot with a funny name. Read More Oct 19, 2017

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

 By creating a segment for the whitepaper downloaders in our marketing automation platform, we could see the number of downloads from each channel.

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation. Read More Sep 11, 2017

6 Ways to Generate Leads for Real Estate

 Once a lead is captured, with an advanced marketing automation solution, you can immediately start nurturing them.

Getting leads is one thing, but retaining, nurturing and closing them is another. How do you take care of your leads? How to stand out and how to offer a better online experience than your competitors? Read More Aug 10, 2017

Survey: What are the Benefits of Marketing Automation?

 Nearly 70 % of the survey respondents state that marketing automation has improved the targetability of messages.

Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey. Read More Aug 3, 2017

6 Email Marketing Tips for Hotels

 Email marketing can help you to establish a more personal relationship with your customers.

Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty. Read More Jul 20, 2017 2

13 Emails to Inspire You

 Emotions matter a lot in email marketing. They play a crucial role in developing a strong relationship with your customers.

Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by. Read More Jul 17, 2017

Know the Value of Your Marketing Actions - the Basics of ROI

 ROI, short for Return on Investment, means the amount of money that a company receives in return for the investments they make.

ROI is a concept that, little by little, has become a part of the daily routine for marketing teams as well. But what exactly is ROI and how can you calculate it? Read More Jul 12, 2017

How to Get Started With Conversion Rate Optimization?

 You can pretty much test any element on your site - images, copy, navigation, call-to-action... Even small changes can have a big impact.

You are driving a lot of traffic to your site, managing several campaigns and shouting about your site on rooftops. But is your site actually working as good as it could? How well is your traffic converting to subscribers, downloads, leads, and sales?  Read More Jul 4, 2017

Find your perfect match - how to select the ideal newsletter software

 You might want to get started with email marketing now, but where do you see yourself in two or three years?

Email marketing is definitely a relationship worth investing in. But what criteria should a good newsletter software actually fulfil? And how do you choose your perfect match among all of those who want to date you? Read More Jun 27, 2017

How can marketers prepare for GDPR? (and how are we preparing)

 When the first data request arrives, it shouldn't come as a surprise for the marketers.

With the enforcement date of the EU General Data Protection Regulation (GDPR) approaching, the topic is on everyone's lips. We decided to write a series of blog posts to uncover the details of the regulation and to offer you our best advice to prepare. Read More Jun 15, 2017

10 most common misconceptions about marketing automation

 A lot of content is needed, but there's no need to panic. Remember to refine, repurpose, retarget and reshare.

Marketers are finally embracing the potential of marketing automation tools. But before we get to work, let's shed a few of the most common marketing automation misconceptions. Read More Jun 6, 2017 1

5 questions and answers: this is how you get started with marketing automation (without any grey hair)

 Advance one department at a time instead of putting all the processes through a complete makeover.

Marketing automation can be a long, distressing and expensive project – or not. We gathered five questions and tips from professionals. Are you thinking about marketing automation? Ask yourself these questions! Read More Jun 5, 2017

Key opinion leaders: who are they and why do they matter?

 51% of marketers report that influencer marketing has become more effective for acquiring customers than other channels (R2Insights)

Key opinion leaders, also known as influencers, are people or organizations that have such a strong social status that their recommendations and opinions are listened to when making important decisions. Read More May 4, 2017

How to find key opinion leaders?

 Continuously monitoring your own industry creates the basis for finding influencers.

Key opinion leader surveys can be done as one-off by monitoring the current situation. In the best case, however, finding influencers is a part of everyday communications and marketing that includes social media and media monitoring, press releases and PR. Read More May 2, 2017

6 ways to improve online customer experience in tourism

 Nowadays people tend to book trips on the go. Make the booking process smooth and user-friendly for your customers by launching a webpage adapting to all devices.

In the first article in our series, we presented the ways to improve online experience in eCommerce. Then, we continued the discussion with the tips on how to build a superior online experience in the IT industry. In the last article in this series, we compiled the list of 6 ways to improve online experience in tourism. Read More Apr 7, 2017

6 ways to improve online customer experience in IT

 Integrating a marketing automation platform is crucial to ensure an exceptional online customer experience in the digital business.

In January we dived into online customer experiences in e-Commerce. Now it’s time to take a look at the ways to build a superior online experience in the IT industry. Read More Mar 17, 2017

Before, after and during: SEO checklist for website revamp [Infographic]

 View image SEO is especially important during a website or online store revamp project.

With most people starting their journey on the customer path in search engines, understanding search engine optimization (SEO) and using it to your advantage is critical for every organization. SEO is especially important when handling a website or online store revamp project. Read More Mar 16, 2017

Mobile Application Buyers' Guide

 26% of installed apps are abandoned after the first use. This means nearly one in four users downloads an app, uses it once and never opens it again.

Whether for pure branding purposes, generating revenue or audience engagement, a mobile application can give you a great edge in both B2B and B2C sectors. To help you get maximum value from an app we have prepared this Mobile Application Buyers' Guide. Read More Mar 6, 2017

8 tips to personalize your emails

 Personalized subject lines can increase open rates up to a whopping 41%.

Have you ever wondered how to make your newsletters distinct and easy to notice? Keep on reading to learn the 8 best email personalization practices. Read More Feb 27, 2017

How to make sure my press release is published?

 What is interesting to you, might not be for the majority of readers. Write your releases primarily from the reader's perspective.

Newspapers, media, freelance editors and bloggers receive hundreds of releases daily and it's tough to stand out from the mass. We gathered 8 tips on how to improve the chances of your press release getting published. Read More Feb 2, 2017

6 ways to improve online customer experience in eCommerce

 With 59% of marketers experiencing good ROI after personalizing their online stores, it is clear that personalization is essential for an e-retailer.

Let’s take a look at what should be taken into account in building a great online experience in eCommerce, IT, and tourism. In the first article of this series, we start with tips and tricks on how to improve the customer experience for online shoppers. Read More Feb 2, 2017

How to create a great press release?

 Numbers often convince the reader of the significance of your product or operations. Visualizing stats with graphs and charts can make an otherwise dull subject seem...

You can tell when you have a great press release in your hands. It’s ready to publish as it is, succinct, easy to understand and has an interesting topic with a clearly stated core point. A great release also has a clear and consistent structure that follows a pattern proven to be successful. Read More Jan 31, 2017