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Liana's press releases

Personalized and data-driven email marketing drives hotel revenue: Liana Technologies helps AccorHotels optimize customer experience

16.01.2019, 07:30

Personalization and cross-channel data are huge factors in email marketing and are likely to become even more important during the next years. This means that companies need to optimize their email ma...

Liana Technologies brings Google AdWords services into its Marketing Cloud software

29.04.2018, 12:00

Digital marketing and communications software company Liana Technologies has enriched its Marketing Cloud services with a new integration to Google AdWords. Marketers can now manage their Google adver...

Liana Technologies goes to the EBA grand final - named as the National Winner for Finland in its award category

19.03.2018, 05:40

Liana Technologies has been chosen as the National Winner for Finland in Customer and Market Engagement category. The company will continue to the final stage of European Business Awards where the Eur...

Industry media monitoring

HPE's Channel Gets A New Digital Marketing Partner Accreditation

17.06.2019, CRN

Hewlett Packard Enterprise is expanding its Marketing Pro Academy with a new on demand Digital Marketing Partner Accreditation program. The program, which includes a number of online training tracks,...

CMO Jim Jackson On HPE's Digital Transformation And The IT Monster

17.06.2019, CRN

Hewlett Packard Enterprise Chief Marketing Officer Jim Jackson—a 28 year IT veteran who has led HPE’s transformation from digital marketing into a full fledged digital business—spoke with CRN about th...

Digital Advertising Growth Will Slow This Year, Magna Report Predicts

17.06.2019, Adweek

As digital media penetration reaches near universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years...

Daily Forecast: One-Quarter of the Population Will Use Smart Speakers Next Year

14.06.2019, EMarketer

Download with PRO eMarketer forecasting analyst Eric Haggstrom shares our US numbers on smart speaker users, including its most popular age group. Made possible by Teads. Watch now. The eMarketer Da...

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