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Liana's press releases

Personalized and data-driven email marketing drives hotel revenue: Liana Technologies helps AccorHotels optimize customer experience

16.01.2019, 07:30

Personalization and cross-channel data are huge factors in email marketing and are likely to become even more important during the next years. This means that companies need to optimize their email ma...

Liana Technologies brings Google AdWords services into its Marketing Cloud software

29.04.2018, 12:00

Digital marketing and communications software company Liana Technologies has enriched its Marketing Cloud services with a new integration to Google AdWords. Marketers can now manage their Google adver...

Liana Technologies goes to the EBA grand final - named as the National Winner for Finland in its award category

19.03.2018, 05:40

Liana Technologies has been chosen as the National Winner for Finland in Customer and Market Engagement category. The company will continue to the final stage of European Business Awards where the Eur...

Industry media monitoring

'It's basic stuff, but marketers are still failing to put their audience first'

20.03.2019, Marketing Week

No one can have escaped the conversation on digital marketing in the last decade. Traditional media are dead. Millennials no longer watch TV. Mobile is the future. And then the backlash, which shows h...

Strategies to Increase Website Traffic


In the competitive online marketplace, traffic rules the roost. For businesses looking to stay competitive on search engines and social media, the ability to draw eyeballs can make the difference bet...

The Evolution of Digital Marketing

18.03.2019, DMNews

From agile marketing to personalization, future success depends on understanding the many directions in which digital marketing is headed Login or register now to gain instant access to the rest of t...

Why the Legal Drinking Age Compliance Is a Difficult Policy to Adhere to in Digital Marketing

15.03.2019, Adweek

Alcohol has always been a sensitive category for advertisers to walk the straight and narrow—and for good reason. Organizations such as the Distilled Spirits Council of the United States (DISCUS) have...

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