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Liana's press releases

Personalized and data-driven email marketing drives hotel revenue: Liana Technologies helps AccorHotels optimize customer experience

16.01.2019, 07:30

Personalization and cross-channel data are huge factors in email marketing and are likely to become even more important during the next years. This means that companies need to optimize their email ma...

Liana Technologies brings Google AdWords services into its Marketing Cloud software

29.04.2018, 12:00

Digital marketing and communications software company Liana Technologies has enriched its Marketing Cloud services with a new integration to Google AdWords. Marketers can now manage their Google adver...

Liana Technologies goes to the EBA grand final - named as the National Winner for Finland in its award category

19.03.2018, 05:40

Liana Technologies has been chosen as the National Winner for Finland in Customer and Market Engagement category. The company will continue to the final stage of European Business Awards where the Eur...

Industry media monitoring

ICO Gives Adland Six Months To Go Straight On RTB

25.06.2019, MediaPost

Today we got the guidance that in its opinion, there is a heap of work that must be done to make digital advertising GDPR compliant. Real time bidding (RTB) was named and shamed as the arch culprit fo...

Juniper: Digital Advertising To Hit $520B By 2023; Amazon To Grab 8%

25.06.2019, MediaPost

Global spending on digital advertising will reach $520 billion by 2023 — up from $294 billion in 2019, according to a new forecast from Juniper Research. The projected growth — averaging 15% annually...

Forecast: Digital ad-spend to reach $520bn by 2023

24.06.2019, Advanced Television

A study from Juniper Research forecasts that total spend on digital advertising will reach $520 billion (€456.3bn) by 2023; rising from $294 billion in 2019. This is an average annual growth of 15 per...

MRC Finds All But Two Digital Ad Measurers Now 'BTR' Compliant: Google, Nielsen Still Not Rendering

21.06.2019, MediaPost

A year and a half after the advertising and mobile media industry moved to a new, higher standard for crediting when a mobile ad “renders,” two of the biggest companies measuring the delivery of digit...

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